It's great if you can find what you love to do. Finding it is one thing, but then to be able to practise that and be preoccupied with that is another. Jonathan Ive More Quotes by Jonathan Ive More Quotes From Jonathan Ive I left London in 1992, but I'm there 3-4 times a year, and love visiting. Jonathan Ive london and-love years I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making. Jonathan Ive benefits design wonderful It feels like each time we are beginning at the beginning, in a really exciting way. Jonathan Ive exciting feels way Simplicity is really hard. Jonathan Ive hard simplicity It's one of the curses of designing that when you look at anything, you're constantly thinking, Why? Why - why was it designed like that, and not like this? Jonathan Ive design looks thinking Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products. Jonathan Ive apples design goal I get an incredible thrill and satisfaction from seeing somebody with Apple’s tell-tale white earbuds. But I’m constantly haunted by thoughts of, is it good enough? Is there any way we could have made it better? Jonathan Ive thrill apples white If you are truly innovating, you don't have a prototype you can refer to. Jonathan Ive prototype design ifs Objects and their manufacture are inseparable, you understand a product if you understand how it's made. Jonathan Ive inseparable design made The absence of clutter is just a clutter-free product. That's not simple. Jonathan Ive design simple absence If something is going to be better, it is new, and if it's new you are confronting problems and challenges you don't have references for. Jonathan Ive design problem challenges We shouldn't be afraid to fail- if we are not failing we are not pushing. Jonathan Ive pushing design failing The computer industry is creatively bankrupt. Jonathan Ive computer industry design What we don't include is as important as what we do include. Jonathan Ive design important Apple's Jony Ive describes his "fanatical" approach to design in new interview Jonathan Ive philosophical apples design The memory of how we work will endure beyond the products of our work. Jonathan Ive endure philosophical memories Perhaps I'd like to design cars, but I don't think I'd be much good at it. Jonathan Ive car design thinking When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product. Jonathan Ive sight numbers trying Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard! Jonathan Ive obvious inevitable natural My father was a very good craftsman. He made furniture, he made silverware and he had an incredible gift in terms of how you can make something yourself. Jonathan Ive furniture incredibles father
![](https://service.weibo.com/share/share.php?url=https://whatsmyquote.com/quote/apple-s-jony-ive-describes-his-fanatical-approach-to-design-in-new-interview&appkey=&title=Jonathan Ive quote: Apple's Jony Ive describes his "fanatical" approach to design in new interview&pic=https://whatsmyquote.com/images/quote-ae3c6dda4090ade65382bc16a4b6de15.jpg&ralateUid=&language=zh_cn){kind=link}
![](https://pinterest.com/pin/create/button/?url=https://whatsmyquote.com/quote/apple-s-jony-ive-describes-his-fanatical-approach-to-design-in-new-interview&description=Apple's Jony Ive describes his "fanatical" approach to design in new interview&media=https://whatsmyquote.com/images/quote-ae3c6dda4090ade65382bc16a4b6de15.jpg){kind=link}
