It's hard to build community around mediocre and mundane writing. Guy Kawasaki More Quotes by Guy Kawasaki More Quotes From Guy Kawasaki Do not write to impress others. Authors who write to impress people have difficulty remaining true to themselves. A better path is to write what pleases you and pray that there are others like you. Your first and most important reader is you. If you write a book that pleases you, at least you know one person will like it. Guy Kawasaki writingbookpeople When I finally got a management position, I found out how hard it is to lead and manage people. Guy Kawasaki managementleadershippeople The companies that are successful, they start out to make meaning, not to make money. Guy Kawasaki servant-leadershipmaking-moneysuccessful A successful self-publisher must fill three roles: Author, Publisher, and Entrepreneur—or APE. Guy Kawasaki entrepreneursuccessfulself If you're an entrepreneur and you think that the president makes a difference to your business, you should stay at your current job. Guy Kawasaki differencesjobsthinking Do you know what the difference is between PR and advertising? Advertising is when you say how great you are. PR is when other people say how great you are. PR is better. Guy Kawasaki advertisingdifferencespeople Coming from the U.S., you tend to look at one homogeneous market with 350 million people. But in Europe, every country has its own customs and laws. Guy Kawasaki laweuropecountry If you look at my Twitter feed it is 99% links, but 1% is me responding and 1% of a big number is a big number. Guy Kawasaki linksnumberslooks When you’ve worked hard and done well and walked through that doorway of opportunity, you do not slam it shut behind you. Guy Kawasaki donedoorwaysopportunity A magnificent cause can overcome a prickly personality, but your ability to enchant people increases if they like you, so you should aspire to both. You’ll know that you’re likeable when you can communicate freely, casually, and comfortably with people. Guy Kawasaki personalityovercomingpeople The beauty of Goodreads is that you know you’re sowing in a field where everyone, by definition and self-selection, loves to read. Guy Kawasaki sowingdefinitionsself Most venture capitalists won't read a business plan unless the entrepreneur is introduced to them by a contact. Guy Kawasaki venture-capitalistsentrepreneurplans Great leaders are paradoxical. They catalyze, rather control, the work of their teams. They have an overarching vision for the team but are not autocratic in the realization of this vision. Their eyes are open to whatever results occur-not just planned goals, because serendipity is a great innovator. Guy Kawasaki teameyeleadership Great teams are usually small-under fifty in total head count. (There are few examples of a team made up of hundreds of people who created anything revolutionary.) Big teams aren't conducive to revolutionary products because such products require a high degree of single-mindedness, unity, and unreasonable passion. Guy Kawasaki passionteampeople Pursue joy, not happiness. This is probably the hardest lesson of all to learn. It probably seems to you that the goal in life is to be happy. Oh, you maybe have to sacrifice and study and work hard, but, by and large, happiness should be predictable. Guy Kawasaki sacrificehard-workgoal My recommendation for SEO is very simple. It’s Write Good Stuff. In my mind, Google is in the business of finding good stuff. It has thousands of the smartest people in the world, spending billions of dollars to find the good stuff. All you have to do is write the good stuff; you don't need to trick it. Let Google do its job and you do your job. Guy Kawasaki letting-gowritingjobs If you truly don't have competition, then zoom out until you can define some. Competition can be as simple as the reliance on the status quo, Microsoft (since at some point Microsoft will compete with everyone for everything), or researchers in universities. Pick something, because saying you have no competition at all is a nonstarter. Guy Kawasaki zoomcompetitionsimple The Future belongs to those who can spread ideas. Guy Kawasaki mind-your-own-businessspreadideas Revolutionary products don't fail because they are shipped too early. They fail because they aren't revised fast enough. Guy Kawasaki failingrevolutionarybusiness The key to evangelism is a great product. It is easy, almost unavoidable, to catalyze evangelism for a great product. It is hard, almost impossible, to catalyze evangelism for crap. Guy Kawasaki keysbusinessimpossible
