It would seem that more than function itself, simplicity is the deciding factor in the aesthetic equation. One might call the process beauty through function and simplification. Raymond Loewy More Quotes by Raymond Loewy More Quotes From Raymond Loewy Good design keeps the user happy, the manufacturer in the black and the aesthete unoffended. Raymond Loewy design experience black Between two products equal in price, function and quality, the one with the most attractive exterior will win. Raymond Loewy business winning two The most beautiful curve is a rising sales graph. Raymond Loewy rising curves beautiful It's a simple exercise; a little logic, a little taste, and the will to cooperate. Raymond Loewy simple exercise littles The most reliable appliance has simplicity and quality, does what is demanded of it, is economical to use, easy to maintain, and just as easy to repair. ...It also sells best and looks good. Raymond Loewy simplicity quality doe I can claim to have made the daily life of the 20th Century more beautiful. Raymond Loewy daily-life century beautiful Design is too important to be left to designers. Raymond Loewy designer design important A designer must always think about the unfortunate production engineer who will have to manufacture what you have designed; try to understand his problems. Raymond Loewy understanding science thinking It all must start with an inspired, spontaneous idea. Raymond Loewy spontaneous inspired ideas People will turn to you, follow you, support you only as long as they are confident that you are doing your best. Raymond Loewy support-you long people Good design is not an applied veneer. Raymond Loewy good-design veneer design Ugliness does not sell. Raymond Loewy ugliness sells doe Design, vitalized and simplified, will make the comforts of civilized life available to an ever-increasing number of Americans. Raymond Loewy design comfort numbers The main goal is not to complicate the already difficult life of the consumer. Raymond Loewy difficult experience goal Form, which should be the clean - cut expression of mechanical excellence has become sensuous and organic. Raymond Loewy cutting excellence expression As a boy I had liked both drawing and physics, and I always abhorred the role of being a spectator. In 1908, when I was 15, I designed, built and flew a toy model airplane which won the then-famous James Gordon Bennett Cup. By 16 I had discovered that design could be fun and profitable, and this lesson has never been lost on me. Raymond Loewy airplane fun science Never leave well enough alone. Raymond Loewy wells enough If America wants to make "made in America" a symbol of excellence and worth. They have to make everything of high quality, otherwise the best. Raymond Loewy quality excellence america There is a frantic race to merchandise tinsel and trash under the guise of 'modernism.' Raymond Loewy modernism trash race I believe most in educated intuition, in what you get through profound experience. Raymond Loewy intuition profound believe
