Make it about them, not about you. Simon Sinek More Quotes by Simon Sinek More Quotes From Simon Sinek I never imagined I'd be working with government, or military or politicians or big companies. None of this stuff I'm doing was on any business plan anywhere ever. Simon Sinek government military stuff We pursue exercise even though empirically we see no benefit from the energy we're spending and we're hurting. So empirically we should quit. The why is exactly the same thing. You persist even though there are some short-term stresses and even though there is some uncertainty. Simon Sinek stress hurt exercise I put messages out there that start with why and they talk about what I believe. They go on to demonstrate and give examples. If it resonates with others, those with whom it resonates will share it with their friends and say, "This inspired me. You should watch it. You should read this." Simon Sinek example giving believe I cannot tell you how long it takes for your exercise to work. If you haven't seen any results in a year or six months you're doing something wrong. Simon Sinek exercise long years I know if I persist it will pay back in dividends and it always does. What starts to happen is like exercise, the pain goes away. It starts to get easier and the weight starts to get lighter and people start to notice a difference in you and you start to notice a difference in yourself. You find your ability to make decisions is easier; you find you are inspired more often. You find your success increases. You find that your random moments when you're in the flow are no longer random and you can control them. Other people notice the difference. Simon Sinek differences pain exercise If you go to the gym and you come home and look into the mirror, you'll see nothing. If you go the next day and you come home, you will see nothing. In fact sometimes you're in pain. Simon Sinek pain mirrors home I only have one why, and my challenge is to make sure the things I say and the things I do remain consistent for as often and as long as possible. Simon Sinek consistent challenges long We are all so preoccupied with ourselves. How can I get happy, how can I find the job I love, how can I become a millionaire, how can lose weight. Yet, the reality is that fulfillment, success and all of these good things comes from trying to help those that we care about to achieve those things. Simon Sinek trying jobs reality The responsibility of the company is to help the people, grow as people. If we can do that, then the company will grow as a company. Simon Sinek responsibility helping people It's the discipline to understand that the things that might make you rich or things might make you famous are sometimes worth pursuing and sometimes are not. Simon Sinek discipline might sometimes I go into every meeting, into every room and for every speech understanding the standard deviation, the Bell Curve. I know there are about 10-15 percent of people in the room, who say, "I've been trying to say this for years. Finally. I agree. Yes, yes, yes." I know there are about 15 percent of the people in the room who think I'm an idiot, who think I don't know what I'm talking about, who think I'm naive or I have oversimplified everything. The majority who are open to the ideal. Simon Sinek curves talking thinking I would never find myself or unlikely to find myself in a room where I have a skeptic who brought me in. But I very often am in a situation somebody who's there who didn't invite me was a skeptic. That happens all the time. Simon Sinek unlikely situation rooms Usually what happens is somebody grabs me and they always pull me off to the side. Nobody ever does it publically. They say, "I didn't want to be here." Or, "I don't usually like people like you." Or, "I didn't believe the things you actually talked about would work. I'm here to tell you that you converted me." That happens a lot. Simon Sinek doe believe people I don't care about preaching to the converted. Simon Sinek dont-care i-dont-care care When a player has a slump, we do not trade them, we coach them. It is the same with our employees. Simon Sinek slumps employee player I've been dogmatic to use myself as a case study. Simon Sinek case-studies study use I don't hire any companies or ask any of my friends to write reviews for me on Amazon when I have a book come out so they can drive up my ratings on Amazon. I don't have a publicist. Simon Sinek amazon writing book If somebody wants to learn their why, either you help them or send them over to their course. All of this stuff helps. Simon Sinek want stuff helping There's only one of me. With you using the why in the center of your work helps me. Simon Sinek help-me helping If someone's performance is down we do not say, 'Hey pick up your things here.' We do not yell and scream at them, we say, 'Are you okay?' The idea of putting our financials goal aside for one minute to express empathy for the human being for that work and saying, 'Are you okay?' That is part of the sacrifice. Simon Sinek sacrifice goal ideas
