Man works when he is partially involved. When he is totally involved he is at play or leisure. Marshall McLuhan More Quotes by Marshall McLuhan More Quotes From Marshall McLuhan Sentimentality, like pornography, is fragmented emotion; a natural consequence of a high visual gradient in any culture. Marshall McLuhan emotionnaturalculture New media may at first appear as mere codes of transmission for older achievement and established patterns of thought. But nobody could make the mistake of supposing that phonetic writing merely made it possible for the Greeks to set down in visual order what they had though and known before writing. In the same way printing made literature possible. It did not merely encode literature. Marshall McLuhan mediamistakewriting Everybody at the speed of light tends to become a nobody. Marshall McLuhan speed-of-lightspeedlight When two seemingly disparate elements are imaginatively poised put in apposition in new and unique ways, startling discoveries often result. Marshall McLuhan uniquediscoverytwo Nowadays there is no conversation at all. Teachers distrust talk as much as business men. Marshall McLuhan conversationteachermen Most clear writing is a sign that there is no exploration going on. Clear prose indicates the absence of thought. Marshall McLuhan explorationabsencewriting The student of media soon comes to expect the New Media of any period whatever to be classed as 'pseudo' by those who acquired the patterns of earlier media, whatever they may happen to be. Marshall McLuhan patternsmediamay The suddenness of the leap from hardware to software cannot but produce a period of anarchy and collapse, especially in the developed countries. Marshall McLuhan anarchymediacountry Huck Finn. Loss of identity drives people to nostalgia. Electronic man has no physical body, so he [Jimmy Carter] puts nostalgia in its place. Marshall McLuhan lossmenpeople It is perhaps typical of very creative minds that they hit very large nails not quite on the head. Marshall McLuhan typicalcreativemind Once introduced discontinuity, once challenge any of the properties of visual space, and as they flow from each other, the whole conceptual framework collapses. Marshall McLuhan flowspacechallenges ... Their power to see environments as they really are. Marshall McLuhan environmentmedia The laws of the media, in tetrad form, bring logos and formal cause up to date to reveal analytically the structure of all human artefacts. Marshall McLuhan logosmedialaw Professionalism is environmental. Amateurism is anti environmental. Professionalism merges the individual into patterns of total environment. Amateurism seeks the development of the total awareness of the individual and the critical awareness of the ground rules of society. The amateur can afford to loose. Marshall McLuhan environmentalmediadevelopment Why is it so easy to acquire the solutions of past problems and so difficult to solve current ones Marshall McLuhan acquisitionsciencepast The medium, or process, of our time - electric technology is reshaping and restructuring patterns of social interdependence and every aspect of our personal life. It is forcing us to reconsider and re-evaluate practically every thought, every action. Marshall McLuhan patternstechnologyaction Interface, of the resonant interval as 'where the action is', whether chemical, psychic or social, involves touch. Marshall McLuhan psychicssocialaction The task confronting contemporary man is to live with the hidden ground of his activities as familiarly as our literate predecessors lived with the figure minus ground. Marshall McLuhan figurestasksmen Character no longer is shaped by only two earnest, fumbling experts. Now all the world's a sage. Marshall McLuhan expertscharactertwo Such is the content of the mental life of the Hemingway hero and the good guy in general. Every day he gets beaten into a servile pulp by his own mechanical reflexes, which are constantly busy registering and reacting to the violent stimuli which his big, noisy, kinesthetic environment has provided for his unreflective reception. Marshall McLuhan environmentguyhero
