James O'Toole: Managers who assume that higher profits drive better wo...

Value-based leaders believe in democratic workplaces in which employees participate in decisions.

James O'Toole

leader decision believe

Leadership always contains far more down cycles than ups. Lincoln, Jefferson, Washington, Wilson, and both Roosevelts experienced setbacks that would have discouraged (the) less resilient.

James O'Toole

discouraged resilient leadership

Recently, there has been a profound change in how we think about corporate leadership. The 1990s was the era of celebrity leaders: we focused on Jack Welch, and not GE, on Bill Gates, and not Microsoft, on Steve Jobs, and not Apple, on Larry Ellison and not Oracle. But, on reflection, the records of most high-profile leaders have not withstood closer scrutiny. In almost all cases, it turns out that the success of organizations is due to the collective efforts of many, and not to the genius of a single, all-powerful individual at the top.

James O'Toole

reflection profound thinking

The failure of unions to support efforts to increase employee involvement and ownership coincided with their unwillingness to speak out on the broader issues of business effectiveness and performance. When foreign competitors threatened the survival of American manufacturers, unions chose to voice traditional employee demands for higher wages, better benefits, and more security. What they failed to provide were effective responses to the challenge of globalization.

James O'Toole

effort support challenges

Sadly, too many corporate leaders still believe that the way to boost productivity and profits is to continually reduce salaries, benefits, and training expenditures, a strategy that can be taken only so far. At a certain point in a developed society, salaries and benefits can't be slashed further and, in the long term, comparative economic advantage then must be realized through the effective mobilization of an educated, engaged, and loyal workforce.

James O'Toole

taken long believe

Ed Lawler and I document that the key to creating good, productive jobs in all industries is to organize work processes and systems in ways that allow employees to contribute significant amounts of "added value" to the products they make and services they provide. When mangers give employees the organizational structure, resources, and authority needed for them to contribute their ideas and efforts, American workers, like those at Harley-Davidson, almost always prove capable of effectively competing against their overseas counterparts.

James O'Toole

effort authority giving

American managers often say they would like to pay their employees more, they argue that they can't afford to do so and, at the same time, keep the prices of their products competitive. As one CEO recently explained, "I would treat my employees as well as Starbuck's treats theirs, if I could charge the equivalent for my product of three dollars for a cup of latte!"

James O'Toole

ceo employee arguing

As Starbucks' CEO Howard Shultz explains, the high-quality customer service that makes it possible for his company to charge a premium for its coffee results from the investments it makes in employee welfare and training.

James O'Toole

welfare training coffee

If America is to compete effectively in world markets, its corporate leaders must strategically position their companies in the right businesses, and then manage their workforces in the right ways. However, the nation has a shortage of business leaders who understand the importance of utilizing human capital to gain competitive advantage, let alone the know-how to do so. In the future, that shortcoming promises to be exacerbated because few business schools today teach aspiring executives how to create the kind of high-involvement organizations.

James O'Toole

leader promise school

By all indications, American business leaders are more adept at creating business strategies than they are skilled at human capital management. American entrepreneurs are world-beaters when it comes to creating new businesses, and corporate managers are adept at using the latest marketing, financial, and technological practices.

James O'Toole

entrepreneur marketing leader

In the 80s, Ford's successful introduction of the Taurus was, in large part, due to productivity gains resulting from the setting aside of outmoded work rules. Yet, inexplicably, union leaders ignored such efforts to foster employee involvement, much as unions largely stayed on the sidelines with regard to the equally promising practices of employee stock ownership and gain-sharing.

James O'Toole

effort leader successful

Motorcycle manufacturer Harley-Davidson is a prime example of an American company that uses employment conditions to boost productivity. Current CEO James Ziemer - who started with the company while in high school has negotiated imaginative contracts with the unions representing Harley's workers, agreeing to keep production in the U.S. in exchange for constantly reducing total labor costs through automating tasks and changing work rules. Because Harley regularly reassigns workers whose tasks have been automated to other parts of the company.

James O'Toole

ceo motorcycle school

The optimist in me sees corporations in the present era as more open to change than they were in the 1990s. Certainly, because of the relatively poor performance of many corporations in the early part of millennial , there seems to be less arrogance in executive suites, and that usually translates to a willingness to consider alternatives.

James O'Toole

optimist arrogance poor

The current CEO of Wal-Mart says he has "no choice" but to sacrifice the welfare of his employees in order to serve his customers' need for low prices. So, why are they paying the guy millions a year if there is no possibility for him to change things? I think he is either kidding us or himself. The truth is more likely that he likes things the way they are, or he lacks the strategic imagination to come up with a viable and profitable ways to change them. If either is true, he is overpaid and probably not up to doing the job.

James O'Toole

sacrifice imagination thinking

Aristotle turns out to be an extremely practical guide for those asking such personally profound questions, like: What should I do next to find meaning and fulfillment in the next stage of my life?. He offers timeless advice to business people who want to be successful both at work and in their private lives. For example, he shows how business leaders can create successful organizations and, at the same time, behave ethically. Come to think of it, the CEO of Wal-Mart should study Aristotle!

James O'Toole

successful people thinking

The status of women in the workplace has improved dramatically since 1972. More women today have good jobs, the gap between the incomes of men and women has been markedly reduced, and women are reporting far higher levels of job satisfaction.

James O'Toole

workplace today men

When we spoke about workplaces in 1972 we mainly were referring to old-line manufacturing firms, on the one hand, and Main St. shops and restaurants, on the other. Both of those categories are now insignificant in terms of employment. Today, the economy is dominated by the rapidly growing Low-Cost Operators - national discount and mall chain stores, fast food franchises and supermarkets - which offer employees low salaries, few benefits and little training.

James O'Toole

training workplace today

The other players of job market are Global Competitors, the glamour corporations in high technology, telecom, entertainment, consumer products and pharmaceuticals who are the headline makers as they move jobs, services and production around the globe. They pay the highest salaries, but offer little in terms of job security, training, or careers.

James O'Toole

technology player moving

Sadly, at Ford, General Motors, and Chrysler sales continually trend downward, manufacturing costs rise, and employment declines. As the result of the decrease in the number of cars produced by American manufacturers, membership in the United Auto Workers has dropped from a high of over 1.5 million thirty years ago to less than half a million today.

James O'Toole

general-motors car today

Manufacturing productivity is greatly determined by the design of jobs and how workers are rewarded.

James O'Toole

productivity determined design

Managers who assume that higher profits drive better working conditions may have their logic backwards. Contrary to conventional wisdom, our research identified companies in virtually every industry that are profitable because they provide good jobs.