Managing by trying to be liked is the path to ruin. Dick Costolo More Quotes by Dick Costolo More Quotes From Dick Costolo The way you build trust with your people is by being forthright and clear with them from day one. You may think people are fooled when you tell them what they want to hear. They are not fooled. Dick Costolo may people thinking Twitter brings you closer. I mean, we see this over and over again from our users. It brings them closer to the action. It brings them closer to their heroes. Dick Costolo hero action mean People have Plato's form in their mind of what a leader is, or what a C.E.O. is, and it is a bunch of elements that I really don't conform to at all. I've given this a lot of thought, and I came to the conclusion that I don't care. Dick Costolo leader plato people The Internet destroyed most of the barriers to publication. The cost of being a publisher dropped to almost zero with two interesting immediate results: anybody can publish, and more importantly, you can publish whatever you want. Dick Costolo thoughtful zero funny Not only can you not plan the impact you're going to have, you often won't recognize it when you're having it. Dick Costolo impact plans graduation When I was your age, we didn't have the Internet in our pants. We didn't even have the Internet not in our pants. That's how bad it was. I know I sound like my grandfather right now. We didn't have teeth! There were no questions marks, we just had words! What was I talking about? The Internet...Not only can you not plan the impact you're going to have, you often won't recognize it when you're having it. Dick Costolo impact grandfather talking We're building a software platform that reimagines the path to personal fitness. Dick Costolo company-news I am deeply appreciative of the confidence the board, the management team and the employees have placed in me over the years. Dick Costolo business As a leader, you need to care deeply, deeply about your people while not worrying or really even caring about what they think about you. Managing by trying to be liked is the path to ruin. Dick Costolo you caring path people The way you build trust with your team is around super-clear communication in that instant when they say, 'I will be sad if you don't do X.' You have to say, 'We're not going to do X, and here's why, and believe me, you'll be much sadder later if I let you go do it and you spend a bunch of time on it and nothing ever happens.' Dick Costolo me sad communication time Not only can you not plan the impact you're going to have, you often won't recognize it even while you're having it. Dick Costolo plan only you impact One of the great things about Silicon Valley is, irrespective of how competitive you might be with another company or how closely you might be working with that company, there's a great sort of give and take, and camaraderie from - between - some of the executives in the valley and some of the other investors in the valley. Dick Costolo great you great-things company For many people, when they come to Twitter, the language is opaque. We need to push the scaffolding to the background and bring the content forward. The media, the photos, the videos. Dick Costolo push media language people What launched me toward Feedburner? Well, the Internet happened. When I saw Mosaic, I thought, 'I gotta do this.' I founded and sold a few companies. Feedburner was my fourth. Dick Costolo well thought me internet One of the things that I think I do well as a CEO is that I'm present. When I'm with my employees, I'm there in the moment. Dick Costolo employees things think moment I try to spend a lot of time with people outside my direct reports. The view from the top is totally distorted. If you only spend time with your directs, you have no perspective on what's really going on. Dick Costolo you perspective time people One of the things that amazes me about Twitter is the way it utterly eradicates artificial barriers to communication. Things like status, geopolitics and so on keep people from talking to one another. Those go away in Twitter. You see exchanges that would never happen anywhere else. Dick Costolo me you communication people When we think about the characteristics of Twitter that make it unique, it is all of public, real-time, conversational, and distributed. We are the only platform that is all of those at scale. Dick Costolo about only think unique Twitter is the perfect complement to television. TV has always been social. You talk to the person you're sitting next to on the couch. You talk to the people you're - you know, at work with the next day around the proverbial water cooler. Dick Costolo day you work water You can choose to listen to one end of the spectrum or the other on Twitter, just like you can on television. But hopefully what we've done is given a voice to that broad middle ground. Dick Costolo end you voice television