Millennials have a unique perspective in that they've grown up in what's essentially an attention economy, so the idea of what gets your attention and why has never been more prevalent.

Scott Starrett

Categorized in : Top News

We needed to communicate that Alexandria was not of the establishment, she was running against the establishment with new ideas and a fresh perspective, so a fresh color palette went hand-in-hand with that.

I think because they are natives to a much richer visual culture, they are more familiar with the relevance of visual culture.