We needed to communicate that Alexandria was not of the establishment, she was running against the establishment with new ideas and a fresh perspective, so a fresh color palette went hand-in-hand with that.

Scott Starrett

Categorized in : Politics

Millennials have a unique perspective in that they've grown up in what's essentially an attention economy, so the idea of what gets your attention and why has never been more prevalent.

I think because they are natives to a much richer visual culture, they are more familiar with the relevance of visual culture.