New technologies are wreaking havoc on employment figures - from EZpasses ousting toll collectors to Google-controlled self-driving automobiles rendering taxicab drivers obsolete. Douglas Rushkoff More Quotes by Douglas Rushkoff More Quotes From Douglas Rushkoff ... we're moving into an era when we will define ourselves more by the technologies we refuse than the ones we accept. Douglas Rushkoff eras technology moving We've been taught that the renaissance was one of the great golden ages of civilisation. The renaissance was not a golden age, it was the end of a golden age. Douglas Rushkoff renaissance golden age Digiphrenia - how technology lets us be in more than one place - and self - at the same time. Drone pilots suffer more burnout than real-world pilots, as they attempt to live in two worlds - home and battlefield - simultaneously. We all become overwhelmed until we learn to distinguish between data flows (like Twitter) that can only be dipped into, and data storage (like books and emails) that can be fully consumed. Douglas Rushkoff real home book The industrial age was not about craftspeople trading peer to peer. It was about stopping that. You weren't supposed to be a craftsperson, you were supposed to be an employee. Douglas Rushkoff stopping peers age The iPad - contrary to the way most people thought about it - is not a tablet computer running the Apple operating system. It's more like a very big iPhone, running the iPhone operating system. Douglas Rushkoff ipads iphone running When Steve Jobs toured Xerox PARC and saw computers running the first operating system that used Windows and a mouse, he assumed he was looking at a new way to work a personal computer. He brought the concept back to Cupertino and created the Mac, then Bill Gates followed suit, and the rest is history. Douglas Rushkoff bills running jobs When digital culture first came along, it was supposed to create more time, by allowing us to shift time around. Somehow instead we've strapped devices to ourselves that ping us all the time. Douglas Rushkoff digital culture firsts What's it like to envision the ten-thousand-year environmental impact of tossing a plastic bottle into the trash bin, all in the single second it takes to actually toss it? Or the ten-thousand-year history of the fossil fuel being burned to drive to work or iron a shirt? It may be environmentally progressive, but it's not altogether pleasant. Douglas Rushkoff iron impact years While Google has given away pretty much everything it has to offer - from search and maps to email and apps - this has always been part of its greater revenue model: the pennies per placement it gets for seeding the entire Google universe of search and services with ever more targeted advertising. Douglas Rushkoff google maps email While we may blame the Internet for the ease with which conspiracy theories proliferate, the net is really much more culpable for the way it connects everything to almost everything else. The hypertext link, as we used to call it, allows any fact or idea to become intimately connected with any other. Douglas Rushkoff links ease ideas With the DVR, I was mostly writing about it as a good thing in giving us the choice of when and how to watch things. But there's what we lose in the bargain, which is the collective spectacle. 'Did you see Jay Leno last night?' Douglas Rushkoff writing giving night Virtual simulations allow post-traumatic stress disorder sufferers to re-experience the events that traumatized them, and then slowly desensitize themselves to their impact through repeated recreations involving not just sight and sound but even smell. Douglas Rushkoff impact stress sight Computers don't kill books; people do. Douglas Rushkoff computer book people To buy an Apple product is to bet on the longevity of the closed system to which we've committed ourselves. And that system is embodied - through marketing as much as talent - by Steve Jobs. Douglas Rushkoff apples marketing jobs The function of a book is to provide a reading experience. Douglas Rushkoff function reading book Our digital experiences are out of body. This biases us toward depersonalised behaviour in an environment where one’s identity can be a liability. But the more anonymously we engage with others, the less we experience the human repercussions of what we say and do. By resisting the temptation to engage from the apparent safety of anonymity, we remain accountable and present - and are much more likely to bring our humanity with us into the digital realm Douglas Rushkoff safety humanity temptation Corporations [gained] direct access to what we may think of as our humanity, emotions, and agency but, in this context, are really just buttons. Douglas Rushkoff agency humanity thinking Like the diminishing beauty returns for a facially paralyzed Botox addict, the more forcefully we attempt to stop the passage of time, the less available we are to the very moment we seek to preserve. Douglas Rushkoff botox return moments The new Zune may not be an iPod killer, but it does offer a clean interface, great industrial design, HD radio, and a subscription model for music, making it significantly less expensive for big users. Douglas Rushkoff ipods design doe The reason why Apple computers have worked so well over time is that, unlike Microsoft, they don't bend over backward to be compatible with every piece of hardware or software in the digital universe. To code or create for Apple, you follow Apple's rules. If you're even allowed to. Douglas Rushkoff microsoft apples pieces
