[On climate change:] What if it's all a hoax and we've created a better world for nothing? Naomi Klein More Quotes by Naomi Klein More Quotes From Naomi Klein Trump's act of construction is not building a building. It is building the meaning of the name "Trump." Because his revenue really comes from selling his name to people who do actually build things. They pay enormous sums of money for the supposed privilege of being associated with the name Trump or the name Ivanka, because of that image construction. That's why it seemed like a good idea for Trump to run for president in the first place. Naomi Klein president running people Thing that we wanted to do was redefine what a green job was, what a climate job was. We said: "Wait a minute. There's all these people out there who are doing low-carbon work." It's not just guys in hard hats putting up solar panels. Teaching is low carbon. Caring for the sick is low carbon. Daycare is a green workplace. Overwhelmingly, this is work that is done by women, overwhelmingly women of color, on the frontlines of austerity clawbacks. Naomi Klein caring teaching people There are lots of incredible people who are working in very flawed structures that are designed to keep us apart, so we're going to have to figure this out. The first stage is just talking about it openly: We are all working within structures where there is a disincentive to do what we most need to do, which is come together. I don't know what the answer is but I definitely think that that first stage is just being honest about it and trying to speak about it in a way that is not just accusatory. Naomi Klein trying people thinking Why would we build as unequal a renewable energy sector as we have built a fossil fuel sector? The nice thing about renewables is they're everywhere, so you don't have to have monopoly control in the same way. Naomi Klein renewable-energy nice energy If you're not arguing, your coalition isn't wide enough. Naomi Klein enough arguing So if the meaning of the Trump brand is being the ultimate boss who has the power because he's so rich, the way you undermine that brand is by making him look like a puppet, and by showing that while he's playing gold and admiring his properties, it's actually other people making the key decisions and he doesn't really know what's going on. Naomi Klein boss decision people It's certainly something we haven't seen before in terms of a fully commercial global brand - really a family of brands - not just Trump but also Ivanka, who has a sub-brand. We've never seen this before. We've had presidents in financial conflicts of interest before, but this phenomenon where a sitting president image avatar is out there selling golf courses and condominiums, even as he is in office and having the value of his personal brand inflated dramatically by fact of his being president, is new territory. Naomi Klein office president golf I do believe that our ability to jam the Trump brand is somewhat limited. I think we can chip away at it, but ultimately the way to undermine the Trump brand is a better product in the political marketplace, if you'll forgive the capitalist metaphor. I do think that the negative messaging on Trump is severely limited because he is tapping into a very deep, and in many a rightful, desire for deep change, and a feeling that the whole system is so broken and so corrupt that you might as well raise a middle finger as some kind of act of agency. Naomi Klein broken believe thinking There's a property in Panama where Trump has collected somewhere around $30 million just from selling his name to this property - it's somewhere between $30 million and $50 million. It would be so easy for a developer to slap on an extra $6 million to a Trump licensing deal and have that be a backdoor bribe. Who are we to say what that is worth? It's so ephemeral. And this is the appeal of selling something as ephemeral as a brand name, is that it can be inflated beyond all reason. Naomi Klein selling reason easy It has no denim-toned house paint. Levi makes what is essentially a commodity: blue jeans. Its ads may evoke rugged outdoorsmanship, but Levi hasn't promoted any particular life style to sell other products. Naomi Klein jeans house blue One of the most disturbing ways that climate change is already playing out is through what ecologists call "mismatch" or "mistiming." This is the process whereby warming causes animals to fall out of step with a critical food source, particularly at breeding times, when a failure to find enough food can lead to rapid population losses. Naomi Klein loss food fall I see The Gap ads as being a great example of how branding has changed. Those Gap campaigns are pop culture. They've been incredibly powerful. They have had the kind of effect on culture that a hit band has. Just look at The Gap's Khaki swing ads, which were music videos. They had this tremendous impact on the industry - suddenly everything started looking like Gap ads and it became difficult to know who was co-opting whom and who was creating culture. Naomi Klein creating impact powerful The theory of economic shock therapy relies in part on the roleof expectations on feeding an inflationary process. Reining in inflation requires not only changing monetary policy but also changing the behavior of consumers, employers and workers. The role of a sudden, jarring policy shift is that it quickly alters expectations, signaling to the public that the rules of the game have changed dramatically - prices will not keep rising, nor will wages. Naomi Klein roles expectations games What haunts me is not exactly the absence of literal space so much as a deep craving for metaphorical space: release, escape, some kind of open-ended freedom. Naomi Klein space kind absence The parties with the most gain never show up on the battlefield. Naomi Klein gains party shows Communication is my thing. Naomi Klein communication The net is more than an organizing tool - it has become an organizing model, a blueprint for decentralized but cooperative decision-making. It facilitates the process of information sharing to such an extent that many groups can work in concert with one another without the need to achieve monolithic consensus. Naomi Klein information-sharing groups decision Fury is an entirely appropriate response to a system that sends young people to kill other young people in a war that never should have been waged. Yet the American Right is forever trying to pathologise anger as something menacing and abnormal, dismissing war opponents as hateful and, in the latest slur, "wild-eyed". This is much harder to do when victims of wars begin to speak for themselves: no one questions the wildness in the eyes of a mother or father who has just lost a son or daughter, or the fury of a soldier who knows that he is being asked to kill, and to die, needlessly. Naomi Klein daughter mother father For someone with a background of economic justice, what scared me about climate change is not just that the sea level will rise and we'll have more storms - it's how this intersects with that cocktail of inequality and racism. Naomi Klein me change racism sea We live in a society that is powered by fossil fuels, but for the meantime, we're in it. Maybe there's, like, five people living in the woods off-grid, but they're spending all their time maintaining that, and they don't have much time left over for anything else. Naomi Klein live society time people
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