One thing I did not want to change, even if we got serious, work had to be enjoyable on a daily basis. We all had to come to work on the balls of our feet and go up the stairs two at a time. Yvon Chouinard More Quotes by Yvon Chouinard More Quotes From Yvon Chouinard The whole purpose of climbing something like Everest is to effect some sort of spiritual and physical gain. But if you compromise the process you’re an asshole when you start out and an asshole when you get back. Yvon Chouinard climbing purpose spiritual The more you know, the less you need. Yvon Chouinard positivity tao-te-ching mlm Most of the damage we cause to the planet is the result of our own ignorance. Yvon Chouinard environmental damage ignorance Is climbing, as a passion and as a sport, better off now than it was in the past? We can do harder climbs now in faster times - techniques are more refined and equipement more sophisticated - but are we really any better off? Yvon Chouinard passion sports past Evil doesn’t have to be an overt act; it can be merely the absence of good. If you have the ability, the resources, and the opportunity to do good and you do nothing, that can be evil. Yvon Chouinard evil absence opportunity Profit is what happens when you do everything else right. Yvon Chouinard profit happens Traveling is my form of self-education. Every stream I fish now is not as good as it used to be. Traveling is my form of self-education. Every stream I fish now is not as good as it used to be. If you keep your eyes open as you travel around, you realize we are destroying this planet. Yvon Chouinard realizing eye self I say the last 10 percent of the way to perfection takes so much of your life that it isn't worth the effort. This overzealous attitude is what creates religious fanatics, body Nazis, and athletes who are exceedingly dull to converse with. Yvon Chouinard athlete religious attitude My favorite quote about entrepreneurship is that to understand an entrepreneur, you should study a juvenile delinquent. They're both saying: "This sucks and I'm going to do it another way." You have to want to break the rules and prove that your way works. Yvon Chouinard entrepreneur want way The goal of climbing big, dangerous mountains should be to attain some sort of spiritual and personal growth, but this won't happen if you compromise away the entire process. Yvon Chouinard climbing goal spiritual Going back to a simpler life is not a step backwards. Yvon Chouinard survival life-is steps Going back to a simpler life based on living by sufficiency rather than excess is not a step backward. Yvon Chouinard sufficiency excess steps The revolution starts at the bottom. Yvon Chouinard bottom revolution What they don't realize is that I'm not in the business to make clothes. I'm not in the business to make more money for myself, for Christ's sake. This is the reason Patagonia exists - to put into action the recommendations I read about in books to avoid environmental collapse. That's the reason I'm in business - to try to clean up our own act, and try to influence other companies to do the right thing, and try to influence our customers to do the right thing. So we're not going to change. Yvon Chouinard clothes business book Traveling is my form of self-education. Yvon Chouinard self-education form self Remember: if you take bivouac equipment along, you will bivouac. Yvon Chouinard equipment climbing remember You have a whole life in the outdoors, you realize you have a sense of responsibility to protect these wild places. Yvon Chouinard wild-places realizing responsibility So all of these companies that are going for the big growth, if it continues for any length of time, will outlast their resources and outlast their customers and go belly-up. And that's why these huge companies have massive layoffs all the time. Yvon Chouinard length growth business But I'm really trying to run this company like it is going to be here a hundred years from now. That's what's important. Yvon Chouinard business running years We're not citizens anymore. We're consumers. That's what we're called. It's just like being an alcoholic and being in denial that you're an alcoholic. We're in denial that each and every one of us is the problem. And until we face up to that, nothing's going to happen. Yvon Chouinard denial citizens faces
