Only with absolute fearlessness can we slay the dragons of mediocrity that invade our gardens. George Lois More Quotes by George Lois More Quotes From George Lois If you think people are dumb, you'll spend a lifetime doing dumb work. George Lois dumb people thinking The business world worships mediocrity. Officially we revere free enterprise, initiative and individuality. Unofficially we fear it. George Lois cynical individuality business Onwards and upwards, and never give your failures a second thought. George Lois second-thoughts giving Only mediocre ideas can be tested. George Lois tested mediocre ideas Museums are custodians of epiphanies, and these epiphanies enter the central nervous system and deep recesses of the mind. George Lois custodians mind museums But I love that feeling of utter depletion: It is an ecstatic sense of having committed myself to the absolute limit. But after recharging at night, I'm ready to go the next morning. Isn't that what life is all about? George Lois feelings morning night Never listen to music when you're trying go come up with a Big Idea. George Lois bigs trying ideas Creativity can solve almost any problem. The creative act, the defeat of habit by orginality, overcomes everything. George Lois These days, no celebrity on a magazine cover, including Brad Pitt, Oprah Winfrey, Julia Roberts, or Leonardo DiCaprio, could possibly match the visual punch of Alfred E. Neuman, the gap-toothed, grinning boy, goofily peeking out at us on the newsstand. George Lois celebrity days boy us The computer has played a role in destroying creativity with the Photoshop. Everybody thinks they're a designer. George Lois role everybody photoshop creativity Trends can tyrannize; trends are traps. In any creative industry, the fact that others are moving in a certain direction is always proof positive, at least to me, that a new direction is the only direction. George Lois new me positive moving Because advertising and marketing is an art, the solution to each new problem or challenge should begin with a blank canvas and an open mind, not with the nervous borrowings of other people's mediocrities. That's precisely what 'trends' are - a search for something 'safe' - and why a reliance on them leads to oblivion. George Lois challenge mind people art What I taught myself was that in any problem you get, you've got to come up with an innovative, brilliant, kind of unusual, stunning solution. George Lois solution myself you problem When you create advertising, always start with the words. George Lois words start you advertising I don't design. I get what I think is a big idea, and I put the idea down. I'm not a designer. I'm a communicator. George Lois down big think design When I did 'Esquire,' I did a lot of celebrity covers, but the celebrity cover was Hubert Humphrey as a dummy, sitting on Lyndon Johnson's lap and aping his feelings about the war. I did celebrity covers that made a difference in what was going on in American culture. George Lois sitting feelings war culture From the time I was three or four years old, I drew all the time. Drew all the time, every second. George Lois old three time years Nothing great can come of more than three people in a room. If you had 10 incredibly bright people, nothing would come out of it. George Lois nothing great you people I look in the mirror, and I work with the brightest person I know. George Lois mirror look know work When you think of a brand, you should immediately understand it from the advertising attitude, from the words and visuals. George Lois words think you attitude
