When you create advertising, always start with the words. George Lois More Quotes by George Lois More Quotes From George Lois You can be cautious or you can be creative, but there’s no such thing as a Cautious Creative. George Lois be-creative cautious creative Creativity can solve almost any problem. The creative act, the defeat of habit by originality, overcomes everything. George Lois creativity teamwork inspirational To create great work, here's how you must spend your time: George Lois great-work design inspiration The more creative you are the more trouble you're in. You have to be courageous! George Lois courageous creative trouble Advertising is poison gas. It should bring tears to your eyes, unhinge your nervous system and knock you out. George Lois poison tears eye Follow your bliss. That which you love you must spend your life doing, as passionately and as perfectly as your heart, mind and instincts allow. The sooner you identify that bliss, which surely resides in the soul of most human beings, the greater your chance of a truly successful life. In the act of creativity, being careful guarantees sameness and mediocrity, which means your work will be invisible. Better to be reckless than careful. Better to be bold than safe. Better to have your work seen and remembered, or you've struck out. There is no middle ground. George Lois creativity love-you heart Nothing comes from nothing. You must continuously feed the inner beast that sparks and inspires. George Lois sparks creativity inspire Creativity can solve almost any problem. George Lois originality creativity problem Working hard and doing doing great work is as imperative as breathing. Creating great work warms the heart and enriches the soul. Those of us lucky enough to spend our days doing something we love, something we're good at, are rich. If you do not work passionately (even furiously) at being the best in the world at what you do, you fail your talent, your destiny, and your god. George Lois breathing destiny heart Only with absolute fearlessness can we slay the dragons of mediocrity that invade our gardens. George Lois garden business fear Most people work at keeping their job, rather than doing a good job. If you're the former, you're leading a meaningless life. If you're the latter, keep up the good work. George Lois good-job jobs people In any creative industry, the fact that others are moving in a certain direction is always proof positive, at least to me, that a new direction is the only direction. George Lois creative facts moving Nothing great can come of more than three people in a room. George Lois three people rooms Advertising, an art, is constantly besieged and compromised by logicians and technocrats, the scientists of our profession who wildly miss the main point about everything we do. George Lois advertising missing art A cautious creative is an oxymoron. George Lois oxymoron cautious creative The joy of the creative process, minute by minute, hour after hour, day by day, is the sublime path to true happiness. George Lois after-hours creative joy Follow your bliss. That which you love you must spend your life doing, as passionately and as perfectly as your heart, mind and instincts allow. George Lois mind love-you heart I am in the poison gas business. Advertising should make you choke, make your eyes water, make you feel sick. George Lois sick eye water Never, ever, work for bad people George Lois bad-people people If a man does not work passionately - even furiously - at being the best in the world at what he does, he fails his talent, his destiny, and his God. George Lois destiny ambition men
