Over the course of doing this for many years, my client tends to get younger and they are very savvy and proactive, the ability to monetize yourself, the ability to build a brand, student-athletes of this generation are ready.

Michael Rueda

Some of the small deals are dictated by legal documents, there are clauses in there that can trip you up, and you have to be aware of at least what it means. You may not be able to sort of dissect the nuances, but you have to understand what the impact is because brands are savvy enough to stick that stuff in there.

It’s going to be a bit of chaos.