Persuading people through technology is the next social revolution. Facebook demonstrates just how powerful it will be. B. J. Fogg More Quotes by B. J. Fogg More Quotes From B. J. Fogg Goals are harmful unless they guide you to make specific behaviors easier to do. Don’t focus your motivation on doing Behavior X. Instead, focus on making Behavior X easier to do. B. J. Fogg focusmotivationgoal People are generally resistant to teaching and training because it requires effort. This clashes with the natural wiring of human adults: We are fundamentally lazy. B. J. Fogg effortteachingpeople Design your life to minimize reliance on willpower. B. J. Fogg willpowerentrepreneurdesign Persuading through Simplifying - Using computing technology to reduce complex behavior to simple tasks increases the benefit/cost ratio of the behavior and influences users to perform the behavior. B. J. Fogg simplicitytechnologysimple Plant a good seed in the right spot and it will grow without further coaxing B. J. Fogg spotsgrowsplant Put hot triggers in the path of motivated people. B. J. Fogg creativitydesignpeople Design your site so it looks professional B. J. Fogg sitedesignlooks
