Persuading through Simplifying - Using computing technology to reduce complex behavior to simple tasks increases the benefit/cost ratio of the behavior and influences users to perform the behavior. B. J. Fogg More Quotes by B. J. Fogg More Quotes From B. J. Fogg Goals are harmful unless they guide you to make specific behaviors easier to do. Don’t focus your motivation on doing Behavior X. Instead, focus on making Behavior X easier to do. B. J. Fogg focus motivation goal People are generally resistant to teaching and training because it requires effort. This clashes with the natural wiring of human adults: We are fundamentally lazy. B. J. Fogg effort teaching people Design your life to minimize reliance on willpower. B. J. Fogg willpower entrepreneur design Plant a good seed in the right spot and it will grow without further coaxing B. J. Fogg spots grows plant Persuading people through technology is the next social revolution. Facebook demonstrates just how powerful it will be. B. J. Fogg technology powerful people Put hot triggers in the path of motivated people. B. J. Fogg creativity design people Design your site so it looks professional B. J. Fogg site design looks
