Planning involves considering how other people may use something. by Paula Scher

Planning involves considering how other people may use something.

Paula Scher

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Categorized in : People May Use

I always drew. I was, you know, the school artist. I was the person who made the posters for the prom. That's who I was.

posters artist school

I don't want people to think about my age. Notbecause I don't want them to know my age, I just don't want them to think about it, I don't want itto be a factor.

age people thinking

You can't say there shouldn't be marketing and (that) marketing i... by Paula Scher

You can't say there shouldn't be marketing and (that) marketing is a bad thing.

bad-things marketing

What I hate is when something I've done is replaced by something better than what I've done. It's really embarrassing.

embarrassing hate done

We become different people and we adapt to our environments, but that doesn't have anything to do with being creative.

different creative people

Marketing is a necessary part of the creative process. by Paula Scher

Marketing is a necessary part of the creative process.

marketing creative process

I think Apple is a wonderful example of spectacular marketing and I love having my iPod. There are the naysayers who say that "nyah, nyah, it breaks" and I think "well, I don't like what Microsoft made..."

ipods apples thinking

I've become much more interested in architecture than I've ever b... by Paula Scher

I've become much more interested in architecture than I've ever been.

As a painter I make up projects for myself to express myself. And there's no client, there's no direction.

painter projects clients

Marketing is neither good nor evil. by Paula Scher

Marketing is neither good nor evil.

What makes me say "wow" continually changes. It changes based on... by Paula Scher

What makes me say "wow" continually changes. It changes based on what I know.

You have to have a lot of kids. by Paula Scher

You have to have a lot of kids.

When I don't know all the rules I'm just wild. by Paula Scher

When I don't know all the rules I'm just wild.

We don't do everything the same way we always did it. We just don... by Paula Scher

We don't do everything the same way we always did it. We just don't.

I'm most proud of the fact that I get to keep growing. by Paula Scher

I'm most proud of the fact that I get to keep growing.

growing proud facts

I'm not from a generation of kids that grew up on a Mac. by Paula Scher

I'm not from a generation of kids that grew up on a Mac.

generations grew-up kids

Technology is something that grows and changes, and what I need to do is find out what it can do so it can do what I want it to do. And I want it to do whatever I want it to do really fast. And it's fantastic.

technology want needs

My expectation is that technology always changes. by Paula Scher

My expectation is that technology always changes.

technology expectations

I never thought I'd be able to design all the things I've been able to design. I thought that I'd be far more limited to a specific kind of work, and I've been able to establish an incredibly broad practice in all different ways, and it's because the expectations have gotten elevated.

design practice expectations

What a designer does is he makes things possible that you didn't imagine could exist before, and it makes the world a better place. You know, it's a great thing to be doing. A fine artist does that, too, but they make the expression for themselves, not for others' use.

artist expression doe