Rather, to change a habit, you must keep the old cue, and deliver the old reward, but insert a new routine. Charles Duhigg More Quotes by Charles Duhigg More Quotes From Charles Duhigg A few decades ago, many people didn't drink water outside of a meal. Then beverage companies started bottling the production of far-off springs, and now office workers unthinkingly sip bottled water all day long. Charles Duhigg day water long people In surveys, many borrowers say reverse mortgages have improved their lives and provided money they needed for retirement. Charles Duhigg say reverse money retirement General Atomics, the progenitor of General Atomics Aeronautical Systems, started life in 1955 when a major military contractor, General Dynamics, feared that the military hardware market might dry up. It began exploring peacetime uses of atomic energy, but abandoned the effort when cold-war military spending took off. Charles Duhigg effort energy military life Even though it's hard to learn how to back your car out the driveway at first, once it becomes a habit, you can do it almost automatically and think about something else, like the meeting that you need to go to today or what's on the radio. Charles Duhigg you you-can-do-it car today In 1980, a woman promised her dying sister to change how Americans thought about breast cancer. Thirty years later, the result - the Susan G. Komen for the Cure Foundation - is one of the nation's largest non-profits, and one of the most successful triumphs in public health marketing and changing health habits. Charles Duhigg woman sister health change A huge amount of success in life comes from learning as a child how to make good habits. It's good to help kids understand that when they do certain things habitually, they're reinforcing patterns. Charles Duhigg good learning success life If you look hard enough, you'll find that many of the products we use every day - chewing gums, skin moisturizers, disinfecting wipes, air fresheners, water purifiers, health snacks, antiperspirants, colognes, teeth whiteners, fabric softeners, vitamins - are results of manufactured habits. Charles Duhigg day you health water For decades, activist shareholders were an entertaining, but largely ignored, Wall Street sideshow. Disgruntled investors would attend annual meetings to harangue executives, criticize strategies - and protest that their complaints were being ignored. Charles Duhigg street being being-ignored meetings Most people probably don't even know what toothpaste they buy; they just recognize the box on the shelf. Charles Duhigg box just know people Some of the tactics that are used by Foxconn and other companies throughout China is, if you are late, if you violate one of the small rules, some of the punishment is that you have to copy down quotations from the chairman of Foxconn: you have to write out confessions explaining why you were late and promising never to do it again. Charles Duhigg down never you punishment One goal of the Clean Water Act of 1972 was to upgrade the nation's sewer systems, many of them built more than a century ago, to handle growing populations and increasing runoff of rainwater and waste. Charles Duhigg nation more clean-water water It's an open secret that if a debtor is willing to wait long enough, he can probably get away with paying almost nothing, as long as he doesn't mind hurting his credit score. Charles Duhigg wait nothing mind long Millions of people with respiratory diseases have relied on oxygen equipment, delivered to their homes, to help them breathe. Charles Duhigg help breathe oxygen people After World War I, while France and other Allies were building military defenses modeled on trench warfare, German commanders were shaping a nimble fighting force. Charles Duhigg building fighting war world When marketers influence habits, they influence peoples' self-identity. And so when a group or company does something that doesn't correspond to our core values, it feels like a betrayal. Charles Duhigg group company betrayal influence The specific steps for changing a specific habit differ from person to person and habit to habit, but the steps - the formula - is essentially the same, and once you learn it, you can do amazing things. Charles Duhigg person amazing you habit Hank Paulson, the happy capitalist warrior who spent his life pursuing and defending free markets, is now the biggest interventionist Treasury secretary we've had since the Great Depression. Charles Duhigg great depression happy life Like solo sailors venturing into the Southern Ocean, climbers are seduced by risk. The desire to push to a summit or scale a rock face is so strong that they consciously or subconsciously minimize safety precautions drilled into their brains. Charles Duhigg face safety ocean strong
