Remember: You are the only human being in the world who can help this particular customer at this particular moment in time. Tom Peters More Quotes by Tom Peters More Quotes From Tom Peters The top athletes are consummate pros who work obsessively at their craft. Approach yours the same way. Tom Peters crafts athlete way If I read a book that cost me $20 and I get one good idea, I've gotten one of the greatest bargains of all time. Tom Peters cost book ideas Remember my mantra: distinct... or extinct. Tom Peters mantras remember Never, ever rest on your laurels. Today's laurels are tomorrow's compost. Tom Peters tomorrow today history The trouble with much of the advice business gets today about the need to be more vigorously creative is that its advocates often fail to distinguish between creativity and innovation. Creativity is thinking up new things. Innovation is doing new things... The shortage is of innovators. Tom Peters creativity creative thinking Smile if it kills you. The physiology of smiling diffuses a lot of anger and angst. It makes your body and soul feel better. Tom Peters feel-better body soul Life is pretty simple: You do some stuff. Most fails. Some works. You do more of what works. If it works big, others quickly copy it. Then you do something else. The trick is the doing something else. Tom Peters inspiring inspirational life Leaders win through logistics. Vision, sure. Strategy, yes. But when you go to war, you need to have both toilet paper and bullets at the right place at the right time. In other words, you must win through superior logistics. Tom Peters leader winning war And remember: Everything in business is a paradox. To be excellent, you have to be consistent. When you're consistent, you're vulnerable to attack. Yes, it's a paradox. Now deal with it! Tom Peters remembers-everything vulnerable business If no one is pissed-off with you then you are dead but just haven't figured it out yet. Tom Peters pissed-off learning knowledge Hire attitude train skills. Tom Peters skills train attitude There is no such thing as a minor lapse of integrity Tom Peters lapses minors integrity Today brands are everything, and all kinds of products and services - from accounting firms to sneaker makers to restaurants - are figuring out how to transcend the narrow boundaries of their categories and become a brand surrounded by a Tommy Hilfiger-like buzz. Tom Peters buzz sneakers today Only those who constantly retool themselves stand a chance of staying employed in the years ahead. Tom Peters employed chance years The good news - and it is largely good news - is that everyone has a chance to stand out. Everyone has a chance to learn, improve, and build up their skills. Everyone has a chance to be a brand worthy of remark Tom Peters news chance skills The winners stun us not by their cleverness, but by the fact that every tiny aspect of the business is just a touch better than the norm. Tom Peters tiny success facts Have you set high standards in the past that make it clear what level of performance you demand? Tom Peters high-standards levels past OPPORTUNITY is not "knocking." It is pounding on your door. Tom Peters knocking opportunity doors Leadership is about tapping the wellsprings of human motivation - and about fundamental relations with one's fellows. Tom Peters motivation leadership fundamentals As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you. Tom Peters halos powerful want