Simpler companies are user centered. They adapt to the needs of day-to-day decision makers. Bill Jensen More Quotes by Bill Jensen More Quotes From Bill Jensen People don't listen to marketplace logic; they listen for meaning and purpose. Attention can't be bought. Before any interaction, ask yourself: 'How do I want to make people feel or act?' Put yourself in their shoes. The role of a leader is to create an experience that will inspire people to take action. Bill Jensen shoes leader people Simplicity: The New Competitive Advantage in a World of More, Better, Faster. Bill Jensen advantage simplicity world The paradox of simplicity is that making things simpler is hard work. Bill Jensen paradox simplicity hard-work Simplicity is power. The power to do less of what doesn't matter and more of what does. Bill Jensen simplicity matter doe
