Bill Jensen Born : November 26, 1945 Browse All Authors Top 5 quotes by Bill Jensen People don't listen to marketplace logic; they listen for meaning and purpose. Attention can't be bought. Before any interaction, ask yourself: 'How do I want to make people feel or act?' Put yourself in their shoes. The role of a leader is to create an experience that will inspire people to take action. Bill Jensen shoes leader people Simplicity: The New Competitive Advantage in a World of More, Better, Faster. Bill Jensen advantage simplicity world The paradox of simplicity is that making things simpler is hard work. Bill Jensen paradox simplicity hard-work Simplicity is power. The power to do less of what doesn't matter and more of what does. Bill Jensen simplicity matter doe Simpler companies are user centered. They adapt to the needs of day-to-day decision makers. Bill Jensen simplicity decision needs
