Simplicity is the outcome of technical subtlety; it is the goal, not the starting point. Maurice Saatchi More Quotes by Maurice Saatchi More Quotes From Maurice Saatchi My mother was very protective of her four boys. Maurice Saatchi fourmotherboys Sibling relationships are complicated. All family relationships are. Look at Hamlet. Maurice Saatchi siblingcomplicatedlooks Nobody has a magic lamp which can tell you in advance whether what you say will be effective in persuading an audience. Maurice Saatchi audiencelampsmagic Politics is not a world for the squeamish or fainthearted. Maurice Saatchi world The essence of parenthood is to make children think that they are the most handsome, intelligent, brilliant person in the world. Maurice Saatchi intelligentchildrenthinking Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed. Maurice Saatchi advertisingdoethinking When a company owns one precise thought in the consumer's mind, it sets the context for everything and there should be no distinction between brand, product, service and experience. Maurice Saatchi distinctionshouldmind If you stand for something you will have people for you and people against you. But if you stand for nothing you will have nobody for you and nobody against you. Maurice Saatchi nobodynothingyoupeople
