Stop trying to be amazing and start being useful. Jay Baer More Quotes by Jay Baer More Quotes From Jay Baer If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger. Jay Baer marketingstoriesgiving Content is fire and social media is gasoline. Jay Baer gasolinemediafire The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive. Jay Baer persuasiverelevantinformation Social media is an ingredient, not an entree. Jay Baer ingredientsmediasocial The goal is not to be good at social media, the goal is to be good at business because of social media. Jay Baer mediagoalsocial Activate your fans, don’t just collect them like baseball cards. Jay Baer fansbusinessbaseball The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today. Jay Baer differencesimportanttwo Make your marketing so useful people would pay you for it. Jay Baer marketingpaypeople If your competitors start copying you then you are doing something right! Jay Baer competitorscopyingsocial-media The goal of social media is to turn customers into a volunteer marketing army Jay Baer volunteerarmymedia All companies would be better off if they stopped trying to be amazing and just focused on being useful. Jay Baer companywould-betrying Focus On How To Be Social, Not On How To Do Social. Jay Baer social-mediafocussocial The goals of content are consumption, then behavior. The goals of social are participation, then behavior. Jay Baer behaviorgoalsocial Content that helps is superior to content that sells. Jay Baer social-mediasuperiorshelping Social media changes the relationship between companies and customers from master and servant, to peer to peer. Jay Baer peersmediainspirational Content is the emotional and informational bridge between commerce and consumer. Jay Baer commerceemotionalbridges A lot of companies are still using social as the world’s shortest press release. Jay Baer marketingsocialworld 95% of millennials say their friends are the most credible source of product information. Jay Baer millennialssocial-mediainformation Social media doesn’t create negativity, it uncovers it. Jay Baer negativitymediainspirational You have to understand not just what your customers need, but how and where they prefer to access information. Jay Baer informationcustomersneeds
