Technology is going to play a huge part in tomorrow's music business. And the companies that will win are going to be the most equipped to understand how to use data to further an artist's career. Troy Carter More Quotes by Troy Carter More Quotes From Troy Carter To me, mentorships and internships are two big pillars in business development. I believe in having multiple mentors. Troy Carter me development business believe There's less clutter in the beverage category than in the music category. A lot less clutter. Troy Carter beverage less than music People don't buy horses to ride around any more for transportation. I just think the world changes. As a business, we have to make the proper adjustments. Troy Carter ride business people world You're basically competing with the same exact product. Coke and Pepsi are at least in different cans. Lyft and Uber drivers are just swapping out the mustache for the U on the dashboard, depending on which one they're getting the call on. Troy Carter product you mustache different As important as hustle is, grit and resilience are equally as important because there's a lot of rejection in our business. Troy Carter hustle rejection important business I like to compare the attitude and energy of an emerging start-up to that of the early hip-hop era. From working at labels like Bad Boy and Ruff Ryders, walking into the Def Jam offices, A Touch of Jazz and things like that, the vibe is that off making something out of nothing and making things work, and that's what I love about start-ups. Troy Carter bad-boy work attitude love Hustle is simple - it's doing the work. A lot of people like to talk about it, a lot of people have ideas, but it's difficult to actually do the work. Troy Carter simple work people ideas When your back is against the wall, your brain has to function at a high level. Troy Carter high your back brain When I first got pitched on Uber, I thought it was the dumbest idea ever. Troy Carter got first thought uber You can't make an artist like Lady Gaga. You can help support, you can help develop the vision - I think you can add to the vision - but you just can't make an artist like that. That's like saying Lebron James' high school coach made Lebron James. Troy Carter you support vision school What I like about Bre.ad is the simplicity of it. When you can explain it to people, like 'five-second billboards in front of a link shortener,' it makes a lot of sense. Troy Carter explain you simplicity people A lot of corporations now have venture arms that are investing in young entrepreneurs or building programs within so you can disrupt yourself internally instead of looking to those external factors. Troy Carter looking yourself you building Money doesn't make me tick. This definition of success doesn't make me tick. Managing some of the biggest stars in the world doesn't make me tick. Making my family proud makes me tick. Troy Carter me family stars success With what Enrou was doing with helping women and taking products from local marketplaces, we thought it was really great. Troy Carter doing thought great women Mattel stepped up and changed the face of Barbie. Barbie looks a lot different than she did decades ago. Or even three weeks ago. Troy Carter face barbie three looks I don't think holograms are the future in the music industry. Troy Carter think music-industry future music Spotify favors hits. It's very much a meritocracy: It's not like radio, where whatever is being played is what you hear. We offer songs up, and from there, it's up to consumers to stream the music or not. Troy Carter whatever you radio music Being born in the adolescent years of hip hop helped us learn about flux. And when you're in an industry that is constantly growing, changing, maturing... you get a chance to try different things out and a chance to fail. Troy Carter try you born chance Coming from the music business and seeing the transition from artists to fans, fans to consumers, it's really about understanding the psychology of why people want to associate with your brand. Troy Carter music understanding business people Exclusives are bad for artists, bad for consumers, and bad for the whole industry. Troy Carter bad consumers industry whole
