The appeal of the mobile app in holiday shopping is generational. Bryan Leach More Quotes by Bryan Leach More Quotes From Bryan Leach The point of new media is to facilitate a one-on-one conversation between people, you ask questions, you find deals, you look for what you really want. You aren’t taping a coupon to your phone and carrying it around. Instead you build a highly interactive, transactional relationship with the places that you shop. You build brand equity, you tell a story, and retailers can target one segment of the audience that they need to get their message out to. Bryan Leach tech
