The Apple store is not a store. It is an exercise in evangelism. Paco Underhill More Quotes by Paco Underhill More Quotes From Paco Underhill If we went into stores only when we needed to buy something, and if once there we bought only what we needed, the economy would collapse, boom. Paco Underhill collapse stores economy Given the chance, people will buy from people who care. Paco Underhill who-cares chance people In any commersial setting time comes in three forms. There's real time, there's perceived time, and there's a combination of two. Paco Underhill three real two
