The desire to change the world is a tremendous advantage as you travel down the difficult path ahead because focusing on a lofty goal is more energizing and attracts more talent than simply making a buck. Guy Kawasaki More Quotes by Guy Kawasaki More Quotes From Guy Kawasaki Someone once said that death is God's way of telling you to slow down. I do enjoy what I do, and the secret of my success is the willingness to grind work out. Guy Kawasaki work-out secret way I have four kids in a private school who have not yet entered college. Their tuition is what keeps me motivated. Life is simple sometimes. Guy Kawasaki simple kids school You know you're ready to write a book when you have a feeling that you should do it, no matter what anybody says. It's like falling in love or starting a company. When you're still wondering if you should get married or you're still wondering whether you should start a company that might be not the right person or the right idea. And writing is the same way. When you've locked on to the topic, you'll just write it. Guy Kawasaki falling-in-love writing book Writing is one way to achieve enchantment. Guy Kawasaki enchantment writing way For me, while writing I am an engineer, so if I decide to change the format, I want to add a section, to move a section, reorganize the section, anything I want to do, I just boot words, and I do what I want to do. So, I feel completely empowered when I'm a writer. Guy Kawasaki writing add moving When you give people too many choices it makes them hesitate and not buy stuff. Guy Kawasaki choices giving people For me writing is as close to being an engineer as possible. Guy Kawasaki engineers writing I learned how difficult it is to self-publish a book. It's complex, it's confusing, it's idiosyncratic. Guy Kawasaki confusing self book Original visions are often wrong. Companies have to morph as they learn what customers don't want. Guy Kawasaki company vision want Just do what's right for the customer, and you'll be okay. Guy Kawasaki okay customers My books are always tactical, bullet lists, this is what you need to do because I'm trying to appeal to people who are trying to change the world and they need checklists. Guy Kawasaki trying book people Everything you want is cheap or free. If you went to a venture capitalist and said: "I need money to buy tools." You flunked the IQ test, I mean every tool that you need is free! Guy Kawasaki tools mean needs Looking back on my own career, I've come to the conclusion that too much money is worse than too little. Guy Kawasaki too-much careers littles If you just enchanted one person per day, you would make a big dent in the universe. Guy Kawasaki enchanted bigs persons I would consider...Google Plus a push technology. It's closer to Twitter than to Facebook. Guy Kawasaki google plus technology Companies can add value and simultaneously promote themselves if their product or service truly improves the lives of their customers. I mean really improve lives, not wishful thinking, rationalization. That's the acid test. Guy Kawasaki add mean thinking This is the beauty of social media: it helps you find people and then you can contact them fast and inexpensively. Guy Kawasaki media helping people The record of what you do is forever recoverable because of Google. The lofty upside and scary downside makes reciprocity more important than ever. This is all good because it makes people think more before they do something that reduces their trustworthiness. Guy Kawasaki scary people thinking Social media puts reciprocity on steroids because now you can reach more people in more ways to do more things for them faster and at lower expense. Positive word about your reciprocity can spread faster than ever. Guy Kawasaki positive-words media people Writing a book is as different from digital curation as night and day. Digital curation is a series of split-second decisions: good/no good. It can even be done algorithmically. Writing is process-intensive activity. Guy Kawasaki writing night book
