The experience would be that a customer would have total access to Burberry across any device, anywhere, and they would get exactly the same feeling of the brand, feeling of the culture, regardless of where, when, how they were accessing the brand. Angela Ahrendts More Quotes by Angela Ahrendts More Quotes From Angela Ahrendts I'm nearly always at home at the weekends; that's important for every working woman today, not just me. I don't encourage people to come in at the weekend and work; I encourage people to go home and create great families. Angela Ahrendts weekend home people For any CEO that is skeptical at all: you have to create a social enterprise today! Angela Ahrendts ceo social today In China, you've got six people buying for one child. But the thing is, you've got the largest rising upper-middle class in the world. Angela Ahrendts class children people I hadn't grown up always aspiring to be a CEO. Angela Ahrendts ceo The last five years have been the most stimulating, challenging and fulfilling of my career. Angela Ahrendts top-news There are things about the fashion industry that I miss, but I went to Apple because I felt it was a calling to one of the greatest companies on the planet. I felt we could even do a little of what we did at Burberry : uniting people to do incredible things. Angela Ahrendts top-news We will know we have done really great if it feels like a town square. Angela Ahrendts lifestyle Ask questions; don't make assumptions. Angela Ahrendts assumptions ask make questions Unless I can come in in the morning and smile, walk in the lobby and say, 'Good morning!' - if I am stressed - I am not going to do a good job. Everybody is watching us. They are feeding off of our energy. Angela Ahrendts walk good smile morning Don't stop. Don't slow down. Keep focused. Angela Ahrendts slow stop down focused The main objective - our soul is our people. And our job is to enrich their lives, change the world. And so I think that's the bigger pressure you put on yourself. Angela Ahrendts yourself you soul change Remember - the universal language is not texted, emailed, or spoken. It is felt. Angela Ahrendts universal felt language remember The basis for all human relationships and where we derive our greatest strength and power, trust is single-handedly the most powerful source of positive energy and, once in place, unlocks a freedom and peace to explore. Angela Ahrendts trust freedom strength positive Store windows are like landing pages on the website. Angela Ahrendts windows like landing website Think of energy almost like emotional electricity. It has a powerful way of uniting ordinary people, their connected spirit, to do extraordinary things. Angela Ahrendts think energy people way An influencer, to me, is someone who shares their journey - the ups and downs - and their approach to their craft or the spark that ignites a new interest allowing people to do more and go further. Angela Ahrendts ups-and-downs me journey people We always said if we were going to target a millennial consumer, then we had to do it in their mother tongue, which is digital. Angela Ahrendts always tongue digital mother We're building a lifelong relationship with people, and every great relationship has to be built on trust. Angela Ahrendts great trust relationship people You have to create a consistent brand experience however and wherever a customer touches your brand, online or offline. The lines are forever blurred. Angela Ahrendts customer your you experience I have learned to listen and to hone my instincts to be perceptive and be receptive to change, to constantly live in ambiguity. Angela Ahrendts listen live i-have-learned change
