The first step in persuasion is to entice your target to imagine doing the thing you want them to do. Roy H. Williams More Quotes by Roy H. Williams More Quotes From Roy H. Williams A smart man makes a mistake, learns from it, and never makes that mistake again.But a wise man finds a smart man and learns from him how to avoid the mistake altogether. Roy H. Williams wisdomwisemistake In a thousand words I can have the Lord's Prayer, the 23rd Psalm, the Hippocratic Oath, a sonnet by Shakespeare, the Preamble to the Constitution, Lincoln's Gettysburg Address and almost all of the Boy Scout Oath. Now exactly what picture were you planning to trade for all that? Roy H. Williams prayerwritingboys Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser. Roy H. Williams truthlyingpeople The first step in exceeding your customer's expectations is to know those expectations. Roy H. Williams educationalloyaltyfunny In marketing you must choose between boredom, shouting and seduction. Which do you want? Roy H. Williams boredommarketingblessing Our actions are all that separate our daydreams from our goals. Roy H. Williams our-actionsgoalaction It is a lack of commitment, not a lack of talent, that damns you to mediocrity. Roy H. Williams mediocritytalentcommitment Consequently, a young business often grows by large percentages. Mature businesses rarely do. Roy H. Williams percentagesmaturebusiness In essence, String Theory describes space and time, matter and energy, gravity and light, indeed all of God's creation as music. Roy H. Williams musiclightessence You see a person when you look in the mirror that no one sees but you. Other people see a person when they look at you, but you're not that person, either. Roy H. Williams mirrorspeoplelooks Preparation, mastery, can help you overcome your fear, but mastery alone is not enough. There has to be something you want that’s worth more to you than your fear. Roy H. Williams masterypreparationovercoming If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough. Roy H. Williams worriedeconomyenough Everyone is broken a little, I think, and the most broken of all are those who pretend they are not. Roy H. Williams brokenlittlesthinking String Theory describes energy and matter as being composed of tiny, wiggling strands of energy that look like strings. And the pitch of a string's vibration determines the nature of its effect. Roy H. Williams vibrationsnatureenergy The risk of insult is the price of clarity. Roy H. Williams clarityinsultrisk It appears that the media filters we carry in our heads are like computers: they've been forced to get faster in order to keep up with the demands our high-speed society puts on them. Roy H. Williams filtersmediaorder Small thoughts fit easily into a closed mind, but big thoughts require an open one. Roy H. Williams fitbigsmind The person who achieves spectacular failure has at least attempted something bold. Failure is a temporary condition. Success is likewise temporary. Life, itself, is temporary - so quit hesitating. Do something! Roy H. Williams spectacularquittingachieve Opportunity never knocks. It hangs thick in the air all around you. You breathe it unthinking, and dissipate it with your sighs. Roy H. Williams breatheairopportunity People don't trade money for things when they value their money more highly than they value the things. Roy H. Williams valuestradepeople
