The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change. Simon Mainwaring More Quotes by Simon Mainwaring More Quotes From Simon Mainwaring The framing of how we relate to each other within and across social media platforms will continue to become more sophisticated and nuanced in their expression of how we structure our relationships in our real world lives. Simon Mainwaring mediarealexpression As we approach each of the great social challenges of our time we must acknowledge that old thinking will not provide the new solutions we need. These solutions will be uncomfortable, hard to sell and risky to execute. But the cost of not doing so is even greater. Simon Mainwaring challengesneedsthinking Brands must have a point of view on that purposeful engagement, whether it's directed towards the environment, poverty, water as a resource or causes such as breast cancer or education. Merely declaring your commitment to a category or cause will not be enough the distinguish your brand sufficiently to see a return on these well-intended efforts. Simon Mainwaring cancerviewscommitment Companies, to date, have often used the excuse that they are only beholden to their shareholders, but we need shareholders to think of themselves as stakeholders in the well being of society as well. Simon Mainwaring excuseneedsthinking How well you tell your story determines how well your customers tell your story. Simon Mainwaring social-mediawellsstories Social media is not an end in itself. It's just another tool to reach people. Simon Mainwaring mediatoolspeople The future of profit is purpose. Simon Mainwaring profitsocial-mediapurpose Make the customer the hero of your brand's story. Simon Mainwaring social-mediaherostories When people align around shared political, social, economic or environmental values, and take collective action, thinking and behaviour that compromises the lives of millions of people around the world can truly change. Simon Mainwaring politicalpeoplethinking Without question, CEOs, executives and employees in companies in the United States and around the world have rallied to face the challenge of a social media marketplace. Simon Mainwaring mediachallengesworld There is a growing awareness among brands that in order to participate in conversations that are taking place across social networks, they must join these discussions on the basis of something that is meaningful to their customers. Simon Mainwaring growingmeaningfulorder The United States is at a critical juncture in time. Our government is riddled with historic debt, and the limited resources of philanthropic and non-profit efforts cannot meet the scale of social challenges we face with necessary force. Simon Mainwaring effortgovernmentchallenges The social business marketplace is effectively forcing brands to engage with consumers on the basis of something that is meaningful to them. More often than not, this takes the form of some core value that finds expression in a non-profit cause. Simon Mainwaring causesexpressionmeaningful The question remains: which brands will commit to creating a private sector pillar of social change, and which will become casualties of their own outdated thinking? Simon Mainwaring pillarscreatingthinking The private sector must play a role in ensuring the prosperity and health of the people who comprise its market. It is time for the private sector to become a proactive partner contributing to the efforts of governments and philanthropies. Simon Mainwaring governmentplaypeople The most potentially transformative impact of social media is its ability to encourage brands to marry profit and purpose. The reason brands participate is that such outreach earns those companies social currency enabling them to start or participate in conversations that connect them to consumers in meaningful ways. Simon Mainwaring impactmediameaningful The launch of Google+ apps sends a powerful signal - the personalized web has begun. What this means is that the way information is structured and accessed will turn on the individual, or rather their personal profile which is a composite of all the data collected on the basis of what they have searched for and shared. Simon Mainwaring datapowerfulmean When something works for you or another brand, ask yourself, 'Why?' Then don't copy it but think about what you can do that's unique to you and better. Simon Mainwaring copiesuniquethinking With the never-ending stream of new social technologies, apps and platforms rolling out every day, its easy to get lost in the minutiae of social media. Yet for there to be effective change, especially within large, top-down, hierarchical institutions, a company must have an over-arching understanding of the new role it has to play. Simon Mainwaring mediatechnologyplay Corporations often partner with government after natural disasters, as many companies did in the aftermath of Hurricane Katrina in 2005. As a rule, however, long-term civic/corporate partnerships are still rare .But this need not remain the status quo, as many opportunities are available for such partnerships. Simon Mainwaring governmentopportunitylong
