The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change. Simon Mainwaring More Quotes by Simon Mainwaring More Quotes From Simon Mainwaring The creative destruction that social media is currently unleashing will change more than technology or the leader board of the Fortune 100. It is driving a qualitative shift in the nature of relationships between brands and their customers. Simon Mainwaring media technology creative We now see numerous examples of brands working together to address issues such as environmental degradations, climate control, pollution, poverty and disease. Simon Mainwaring environmental issues working-together What is sure is that technological change is accelerating in all directions and, like children playing in a fountain, consumers are reveling in the experience. Simon Mainwaring technological-change fountain children The way customers relate to brands and how profit is generated has changed so dramatically almost every professional is being challenged to reconsider what they do in order to stay relevant. Simon Mainwaring profit order way Radical transparency has an enormous impact on our personal lives. We can no longer share thoughts, quips, photos or personal opinions anywhere on the web without being mindful that they may turn up where we least expect it (notably job interviews, divorce proceedings or public media). Simon Mainwaring divorce media jobs The simple act of saying 'thank you' is a demonstration of gratitude in response to an experience that was meaningful to a customer or citizen. Simon Mainwaring gratitude thanksgiving meaningful Consumers now have a voice. And the fact that consumers can be creators, producers and distributors means they can push back against brands to punish them for their socially irresponsible behavior or reward them for their responsible behavior. Simon Mainwaring rewards voice mean Gluttony might be innocuous were it not for the fact that gluttons tend to disregard whether their self-serving behaviors harm anyone else. We don’t need to look far and wide to find examples of gluttonous behavior, as they are numerous throughout the history of capitalism. Simon Mainwaring example self needs Business practices and how we treat the planet are also in desperate need of re-humanization. Simon Mainwaring desperate practice needs Greed has increasingly become a virtue among Wall Street bankers and corporate CEOs in the U.S. Nowhere else in the world do CEOs insist on receiving compensation as high compared to what their employees earn. Simon Mainwaring receiving wall greed The leverage and influence social media gives citizens are rapidly spreading into the business world. Simon Mainwaring citizens media giving There is a fundamental shift that social media necessitates in business today - the need to transition from 'Me First' to 'We First' thinking. Simon Mainwaring transition media thinking And if you look at the reality in the United States, where you have more than 40 million people below the poverty line and 42 million on food stamps, and then you look at poverty around the world, clearly the way we're running the engine of capitalism is not serving us well. Simon Mainwaring running reality people Refuse to accept the belief that your professional relevance, career success or financial security turns on the next update on the latest technology. Sometimes it's good to put the paddle down and just let the canoe glide. Simon Mainwaring down-and technology careers The companies that make meaningful contributions while also listening to the voices of others are the ones that will genuinely engage their community, who will then go to work for them. Simon Mainwaring voice community meaningful Consumers want a better world, not just better widgets. Simon Mainwaring consumers want world In fact, I believe the first companies that make an effort to develop an authentic, transparent, and meaningful social contract with their fans and customers will turn out to be the ones that are the most successful in the future. While brands that refuse to make the effort will lose stature and customer loyalty. Simon Mainwaring loyalty meaningful believe If a brand wants to build social communities, capital and influence, it must become the chief celebrant of its community, not its celebrity. This simple shift in approach unlocks enormous transformative potential for brands. Simon Mainwaring community simple want The theory of social contracts extends as far back as Plato. However, it was the great 18th century social philosophers John Locke, Thomas Hobbes, and Jean-Jacques Rousseau who brought the concept of a social contract between citizens and governments sharply into political thinking, paving the way for popular democracy and constitutional republicanism. Simon Mainwaring political government thinking How much do you as a consumer value a positive experience with a brand or its customer service department? How willing are you to share that with your friends? How inclined are you to let that person know that you're interaction with them was positive? Simon Mainwaring positive-experiences educational share
