The only place Avant Garde looks good is in the words Avant Garde. Ed Benguiat More Quotes by Ed Benguiat More Quotes From Ed Benguiat I do not think of type as something that should be readable. It should be beautiful. Ed Benguiat should beautiful thinking Doing something a long time does not mean you're good. It only means you've done it a long time. Ed Benguiat design long mean To me designing has never been a job or profession. It's a way of life, like a priest or rabbi. Ed Benguiat design jobs way Type should be beautiful — Screw readable! Ed Benguiat type should beautiful The contributions that one makes in typography, design, and art in general cannot be, and must not be measured on how much money is involved. That would lead to total chaos. The word itself (contribution) is to give to a common purpose. Ed Benguiat common-purpose giving art I don't think that success is the premise to what is good or bad. Ed Benguiat typography design thinking
