To me designing has never been a job or profession. It's a way of life, like a priest or rabbi. Ed Benguiat More Quotes by Ed Benguiat More Quotes From Ed Benguiat I do not think of type as something that should be readable. It should be beautiful. Ed Benguiat shouldbeautifulthinking Doing something a long time does not mean you're good. It only means you've done it a long time. Ed Benguiat designlongmean Type should be beautiful — Screw readable! Ed Benguiat typeshouldbeautiful The only place Avant Garde looks good is in the words Avant Garde. Ed Benguiat avant-gardelooks The contributions that one makes in typography, design, and art in general cannot be, and must not be measured on how much money is involved. That would lead to total chaos. The word itself (contribution) is to give to a common purpose. Ed Benguiat common-purposegivingart I don't think that success is the premise to what is good or bad. Ed Benguiat typographydesignthinking
