The short form, speed, and consistency of communication by Trump beat Clinton's nuanced, detailed, and long-form communication. Trump came across as more genuine, Clinton as less than transparent. Trump engaged directly with his community; Clinton spoke through the media in a careful and less frequent manner.

Richard Edelman

Categorized in : Community Communication Consistency

I think we have moved from a shareholder society to a stakeholder society, and that has massive implications.

Richard Edelman

moved thinking

Business really has to work its way back. It has to re-earn the trust of its broad sets of constituents.

Richard Edelman

PR got to be much bigger because of the emergence of digital media. Now we have hundreds of people who are, in a sense, manning embassies for Facebook and Twitter for brands. So the business in effect has morphed from pitching stories to traditional media, to working with bloggers, Twitter, Facebook and other social media, and then putting good content up on owned websites.

Richard Edelman

website social-media people

There must be a new compact between company and individual, where companies demonstrate that innovations are safe based on independent research, provide both societal and personal benefit and are committed to the protection of customer data.

Richard Edelman

world

CEOs who boldly lean into fulfilling the dual mandate of earning profits and providing societal benefits will find a receptive public.

Richard Edelman

lean find will who

The lack of societal and institutional safeguards provides fertile ground for populist movements fueled by fear.

Richard Edelman

lack ground populist fear

In our family business, the Edelman children must earn their way - there were and will be no promises without performance and leadership. That may lead to some skinned knees, but it is certainly the best way to learn life lessons.

Richard Edelman

best family leadership life

PR is premised on truth, trust, and transparency.

Richard Edelman

transparency trust truth

Companies need to be very active in formulating public policy - not as a substitute for government, but as a supplement.

Richard Edelman

need policy active government

Mainstream media has been abandoned by many, for ideological reasons mostly, and brands need to directly engage with the end-user of information and offer opportunities for consumer- and employee-generated content.

Richard Edelman

opportunities need information media

Our goal is to put news where it earns attention, where readers can access it on every device and interact with it. We're meeting our clients' audiences where they are instead of asking them to come to us. Increasingly, that means hosting the content on social blogging sites like Medium.

Richard Edelman

meeting news clients attention

Walter Isaacson attracts the best and the brightest to Aspen. It is exhilarating to listen to the likes of David Rubenstein and constitutional scholar Jeffrey Rosen speak about George Washington and Newt Gingrich and the original intent of the Second Amendment.

Richard Edelman

amendment listen best speak

Institutions are better served by going direct to end users, establishing a channel for direct dialogue and feedback. It is a world of many to one, not one to many.

Richard Edelman

end better feedback world

Companies should take advantage of social media's power to connect, but honor the continued role of media in shaping opinion.

Richard Edelman

opinion media power honor

We have moved beyond the point of trust being simply a key factor in product purchase or selection of employment opportunity; it is now the deciding factor in whether a society can function.

Richard Edelman

being trust society opportunity

As trust in institutions erodes, the basic assumptions of fairness, shared values, and equal opportunity traditionally upheld by 'the system' are no longer taken for granted.

Richard Edelman

assumptions values trust opportunity

I want Edelman to remain a family business.

Richard Edelman

family-business family business want

In many cases, companies use the crisis moments to pivot to do better. We like to be part of that.

Richard Edelman

better like crisis moments

To be silent is to be complicit.

Richard Edelman

complicit silent

Business has to stand up on behalf of its employees, on behalf of immigration, on behalf of its customers, and on behalf of supply chain-cum-globalization.

Richard Edelman

stand-up employees stand business