There's a lot of breadth in the marketplace, i think summer is shaping up to finish strongly with some of the tentpoles left to come.

Chris Aronson

Categorized in : Entertainment

The movie is going to make money, if you go back and look at past 'Ice Ages,' the share of international has always been weighted very heavily.

We were very opportunistic about this date, this seemed to be a good time to release an R-rated comedy.

It’s one of those times where a movie becomes a touchstone in culture, it just becomes part of the zeitgeist and one of those movies you just have to see. That’s due to its uniqueness. People have never seen anything like this before.

You can't make this stuff up, the fact that there was the announcement on the same week as our film just excites people. Human beings are just interested in other worldly things right now.

Tremendous critical support with amazing audience reaction conspires for ultimate success, having audience reaction be the same as critics is as rare as surviving on Mars.

At the end of the day, they cannibalized each other, it's an unfortunate confluence of events. All three of those films combined would have made a decent opening for any one of them.

Melissa McCarthy and Paul Feig movies have incredibly long tails. by Chris Aronson

Melissa McCarthy and Paul Feig movies have incredibly long tails.

We certainly underperformed our own tracking, but we have a clear playing field ahead of us until we face the next family film.