There's no such thing as 'hard sell' and 'soft sell.' There's only 'smart sell' and 'stupid sell.' Leo Burnett More Quotes by Leo Burnett More Quotes From Leo Burnett Curiosity about life in all of its aspects, I think, is still the secret of great creative people. Leo Burnett bad-ass creativity thinking Don’t tell me how good you make it; tell me how good it makes me when I use it. Leo Burnett marketing creative use When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either. Leo Burnett stars success love Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read. Leo Burnett success fun inspirational What helps people, helps business. Leo Burnett leadership success inspirational Products are made in the factory, but brands are created in the mind. Leo Burnett branding factories mind If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks. Leo Burnett tricks economy art I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death. Leo Burnett business believe people Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink. Leo Burnett advertising ink-and-paper heart Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business. Leo Burnett creativity fun inspirational Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.' Leo Burnett advertising business people Let's gear our advertising to sell goods, but let's recognize also that advertising has a broad social responsibility. Leo Burnett advertising gears responsibility The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself. Leo Burnett advertising economy opinion A company in which anyone is afraid to speak up, to differ, to be daring and original, is closing the coffin door on itself. Leo Burnett coffins speak doors A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'. Leo Burnett important today ideas Before you can have a share of market, you must have a share of mind. Leo Burnett share mind Don't tell people how good you make the goods; tell the how good your goods make them. Leo Burnett goods people Good advertising should give the reader essential facts about the product or company advertised and should do so engagingly without trickery or hogwash. Leo Burnett hogwash essentials giving We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.' Leo Burnett advertising-business educational want The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships. Leo Burnett design new-relationship secret
