They are paying for the right to sponsor a particular event... they aren't buying a share in the business. Andrew Woodward More Quotes by Andrew Woodward More Quotes From Andrew Woodward It does open the door to second or third-tier brands to get a leg in. Andrew Woodward industrials In Adidas terms, it is a rounding error in the marketing budget. Andrew Woodward industrials This is a real punch to the jaw for athletics. Already it was a difficult sell. This is going to make it a very, very difficult sell. Andrew Woodward company-news They don't care where the tournaments are held. Sponsors do 95 percent of the exploitation of their sponsorship in the year leading up to a World Cup. Andrew Woodward sports Problem solved. This was the major hurdle and changes everything. Andrew Woodward sports
