This is a real punch to the jaw for athletics. Already it was a difficult sell. This is going to make it a very, very difficult sell. Andrew Woodward More Quotes by Andrew Woodward More Quotes From Andrew Woodward It does open the door to second or third-tier brands to get a leg in. Andrew Woodward industrials In Adidas terms, it is a rounding error in the marketing budget. Andrew Woodward industrials They are paying for the right to sponsor a particular event... they aren't buying a share in the business. Andrew Woodward sports They don't care where the tournaments are held. Sponsors do 95 percent of the exploitation of their sponsorship in the year leading up to a World Cup. Andrew Woodward sports Problem solved. This was the major hurdle and changes everything. Andrew Woodward sports
