We are learning quickly about customer preferences between the different configurations. There’s a much larger breadth of possibilities here for customers than in our other products, and in some cases, we called that well. In some cases, we’re making adjustments to get in line with demand.

Tim Cook

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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.

creativity people thinking

You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.

wall focus problem

We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day. We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose.....It's not just saying yes to the right products, it's saying no to many products that are good ideas, but just not nearly as good as the other ones.

numbers order ideas

So let me be clear: I'm proud to be gay, and I consider being gay among the greatest gifts God has given me.

gay proud pride

For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.

passion decision graduation

We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.

discipline meaningful believe

Life is fragile. We're not guaranteed a tomorrow so give it every... by Tim Cook

Life is fragile. We're not guaranteed a tomorrow so give it everything you've got.

tomorrow inspirational giving

No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don't shrink from risk. And tune out those critics and cynics. History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.

yield passion thinking

You are more powerful than you think. by Tim Cook

You are more powerful than you think.

strong-women powerful uplifting

Let your joy be in your journey, not in some distant goal. by Tim Cook

Let your joy be in your journey, not in some distant goal.

goal journey joy

We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.

reason want world

A great product isn't just a collection of features. It's how it... by Tim Cook

A great product isn't just a collection of features. It's how it all works together.

collections design working-together

Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.

deceiving hard-work trying

We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.

apples simple people

I am driven by great work and seeing people do incredible things... by Tim Cook

I am driven by great work and seeing people do incredible things and having a part in that.

incredibles driven people

And that's what everyone at Apple is focused on - pushing forward... by Tim Cook

And that's what everyone at Apple is focused on - pushing forward and creating the future.

pushing-forward apples creating

Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.

confused goal thinking

In the long arc of time, you are only relevant if customers love... by Tim Cook

In the long arc of time, you are only relevant if customers love you.

love-you long thinking

Excellence has become a habit. by Tim Cook

Excellence has become a habit.

habit excellence

Apple Stores Offer the Best Buying Experience and Customer Servic... by Tim Cook

Apple Stores Offer the Best Buying Experience and Customer Service On The Planet

stores apples buying