We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us. Tim Cook More Quotes by Tim Cook More Quotes From Tim Cook Creativity is people who care enough to keep thinking about something until they find the simplest way to do it. Tim Cook creativity people thinking You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem. Tim Cook wall focus problem We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day. We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose.....It's not just saying yes to the right products, it's saying no to many products that are good ideas, but just not nearly as good as the other ones. Tim Cook numbers order ideas So let me be clear: I'm proud to be gay, and I consider being gay among the greatest gifts God has given me. Tim Cook gay proud pride For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right. Tim Cook passion decision graduation Life is fragile. We're not guaranteed a tomorrow so give it everything you've got. Tim Cook tomorrow inspirational giving No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don't shrink from risk. And tune out those critics and cynics. History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you. Tim Cook yield passion thinking You are more powerful than you think. Tim Cook strong-women powerful uplifting Let your joy be in your journey, not in some distant goal. Tim Cook goal journey joy We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it. Tim Cook reason want world A great product isn't just a collection of features. It's how it all works together. Tim Cook collections design working-together Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others. Tim Cook deceiving hard-work trying We're very simple people at Apple. We focus on making the world's best products and enriching people's lives. Tim Cook apples simple people I am driven by great work and seeing people do incredible things and having a part in that. Tim Cook incredibles driven people And that's what everyone at Apple is focused on - pushing forward and creating the future. Tim Cook pushing-forward apples creating Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those. Tim Cook confused goal thinking In the long arc of time, you are only relevant if customers love you. Tim Cook love-you long thinking Excellence has become a habit. Tim Cook habit excellence Apple Stores Offer the Best Buying Experience and Customer Service On The Planet Tim Cook stores apples buying Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you're pointed in the right direction. Otherwise, it's just a job. And life is too short for that. Tim Cook life-is-too-short stars jobs
