We decided when we were building Big Machine that we wanted to be a Harley or a Ferrari. Scott Borchetta More Quotes by Scott Borchetta More Quotes From Scott Borchetta It's such a loud world out there, so it's important to be able to be ubiquitous across formats. Scott Borchetta out loud important world The reality of recording, it's one of the most intimate things that an artist ever does because if you do it right, you're exposing yourself, and you're expressing your emotions, and those are the key attributes to a big record that really connect with people. Scott Borchetta yourself you reality people It doesn't matter if it's social media or radio media or television media - it's all media, and it's all marketing. It's about understanding where your fans are. And when you have infiltrated them, and they're satisfied, and there's demand, how do you grow it from there? Scott Borchetta grow you social-media matter I think when we do our job right, our artists don't sound like anybody else. I have a real hard time with voices that sound like other big voices. Scott Borchetta job think real time I don't want to worry about someone calling me and going, 'You better find a way to get another Taylor Swift record out this quarter.' When there's that kind of financial pressure dictating your path, it's hard to take creative risks. Scott Borchetta better me you path I go by the rule of Gretzky: you gotta be there before the puck gets there, or you're going to get beat. Scott Borchetta beat going go you Season 1 of CTV's 'The Launch' exceeded our wildest expectations! Scott Borchetta launch season our expectations If we don't have great music, we're not any company. Scott Borchetta any great company music What's on the edge? What's next? That's where I think I do my best work - if I push my whole team to the edge. Scott Borchetta best think team work