We don't do everything the same way we always did it. We just don't. Paula Scher More Quotes by Paula Scher More Quotes From Paula Scher I always drew. I was, you know, the school artist. I was the person who made the posters for the prom. That's who I was. Paula Scher posters artist school I don't want people to think about my age. Notbecause I don't want them to know my age, I just don't want them to think about it, I don't want itto be a factor. Paula Scher age people thinking You can't say there shouldn't be marketing and (that) marketing is a bad thing. Paula Scher bad-things marketing What I hate is when something I've done is replaced by something better than what I've done. It's really embarrassing. Paula Scher embarrassing hate done We become different people and we adapt to our environments, but that doesn't have anything to do with being creative. Paula Scher different creative people Marketing is a necessary part of the creative process. Paula Scher marketing creative process I think Apple is a wonderful example of spectacular marketing and I love having my iPod. There are the naysayers who say that "nyah, nyah, it breaks" and I think "well, I don't like what Microsoft made..." Paula Scher ipods apples thinking I've become much more interested in architecture than I've ever been. Paula Scher architecture As a painter I make up projects for myself to express myself. And there's no client, there's no direction. Paula Scher painter projects clients Marketing is neither good nor evil. Paula Scher marketing evil What makes me say "wow" continually changes. It changes based on what I know. Paula Scher wow knows You have to have a lot of kids. Paula Scher kids When I don't know all the rules I'm just wild. Paula Scher knows I'm most proud of the fact that I get to keep growing. Paula Scher growing proud facts I'm not from a generation of kids that grew up on a Mac. Paula Scher generations grew-up kids Technology is something that grows and changes, and what I need to do is find out what it can do so it can do what I want it to do. And I want it to do whatever I want it to do really fast. And it's fantastic. Paula Scher technology want needs My expectation is that technology always changes. Paula Scher technology expectations I never thought I'd be able to design all the things I've been able to design. I thought that I'd be far more limited to a specific kind of work, and I've been able to establish an incredibly broad practice in all different ways, and it's because the expectations have gotten elevated. Paula Scher design practice expectations What a designer does is he makes things possible that you didn't imagine could exist before, and it makes the world a better place. You know, it's a great thing to be doing. A fine artist does that, too, but they make the expression for themselves, not for others' use. Paula Scher artist expression doe I get to work on things I've never done before and I get better at it, and I can do things that are innovative. Which I've done in my fifties, and want to continue to do through my sixties. Paula Scher get-better done want