We're going to put Hulu ahead of you, unless you pay up. Tim Wu More Quotes by Tim Wu More Quotes From Tim Wu When you pay for stuff, it has more of your interests in heart. Tim Wu stuff heart pay In fact, the big steps forward for advertising, especially after World War I were when government just began employing the tools of advertising for its own purposes to get people to join the army and other things. Tim Wu army government war Right now it is illegal for a service provider to censor or block a site because they don't like it or to privilege someone who pays them extra money. So it's basically a level playing field. I think it was a great victory. It doesn't solve all the problems of our time, but I think we've gotten a much better place. Tim Wu victory block thinking Take back the web because it is a situation that really isn't working for anyone. Tim Wu situation We have just decided we have to have everything for free. And I think we're starting to pay for it in terms of our mental states. Tim Wu starting pay thinking I think, by this point, almost everything on YouTube has some ad or another. Tim Wu youtube ads thinking One thing I'll say about Hitler that many people don't realize - and I don't mean to besmirch the industry - but he did get his start, not only as an artist, but as an advertising man writing art for advertisements. Tim Wu writing mean art There's always going to be merchants who need to get their message out, but things have gone way too far. Tim Wu gone way needs The Holy Grail of advertising has always been advertisement that people want to watch, which occasionally happens. You know, the Super Bowl, people sit there and watch the advertisements. Some print advertising is very beautiful. Tim Wu holy-grail beautiful people Every time you click on a like button on another site, you've told Facebook that you're doing that. And so therefore advertisers know who their fan base is. Tim Wu site buttons fans When you decide to like something, I mean, you may feel you're sort of innocently putting out your preferences, but actually you're delivering something of enormous value, which is indicating that, you know, you'd essentially like to be advertised to by this company. Tim Wu preference may mean You know, it's so funny that the internet's become a series of traps where you do sort of innocent things like give your name or address or indicate a preference, I like this thing, and then therefore you open yourself up to a deluge of advertising based on those stated preferences. Tim Wu addresses names giving Hitler had this understanding that you speak to people's deepest, darkest emotions and give them voice that can be incredibly effective. Tim Wu voice giving people One thing that all the totalitarian states did was make the great leader's face everywhere. Tim Wu states leader faces Hitler understood the demagogues' essential principle to teach or persuade is far more difficult than to stir emotion. Tim Wu essentials emotion principles There's always going to be a tradeoff between trolling and anonymity, and I guess that's the way life will be. And you can manage it, but you can't cure it. Tim Wu manage cures way There's a problem which is when you're trapped in your own identity and everything is really you, then you feel less freedom to sort of explore who you want to be. So I think it's kind of something we're stuck with as long as humans are the way we are. Tim Wu identity long thinking There is this inherent human instinct that the usual way you control trolling is you force people to use their real identities. So there's less trolling on Facebook, for example. Tim Wu real identity people There's always people - it doesn't take many - who have a different psychological makeup than most of us who really get joy out of provoking. They don't always believe the things they say, they just like to watch people go crazy. You know, I knew people like that in elementary school - bullies of one kind or another. Tim Wu crazy believe school Trolling is an ancient problem. It's been around as long as there has been media. Tim Wu media problem long