We realised that the safer creative people and craftsman feel, the better the collection they produce. If they do a better collection, my revenues grow. It is not easy to attach figures, but it is what happens. Marco Bizzarri More Quotes by Marco Bizzarri More Quotes From Marco Bizzarri Diversity and inclusion, which are the real grounds for creativity, must remain at the center of what we do. Marco Bizzarri inclusion diversity creativity real Gucci has always represented great design and contemporary lifestyle. Marco Bizzarri great always lifestyle design If talented people across teams, functions, and geographies share the same passion and dedication, the results can be remarkable. Marco Bizzarri dedication passion results people An authentic and honest brand narrative is fundamental today; otherwise, you will simply be edited out. Marco Bizzarri brand will you today We are not saving lives. We are selling dreams. Marco Bizzarri lives dreams selling saving I tend to make my most important decisions by following my instincts rather than any straightforward logic. Marco Bizzarri decisions make logic important The kind of contact that they make with the customer is what brings them back to shop. The experience, the feeling that you have in the store is what makes the difference. Marco Bizzarri customer feeling you experience Creative directors can be egocentric, they say. I decide; they shout at people and harass. I don't want that. Marco Bizzarri they-say creative want people In a company like Gucci, you can lose millions and millions in a second. Marco Bizzarri lose like you company We say that our world must think of and listen to consumers, and this is true, but not too much, in the sense that if you want to change and innovate, you must also think with your own head. Maybe you make choices that the market is not ready to accept but that will be accepted in 18 or 24 months. Marco Bizzarri think you change world The luxury market and its consumer are very flexible and reactive. Marco Bizzarri consumer market flexible luxury Creativity is our North Star. This way of working and this speed, this new opening and innovation, putting everything in discussion must remain at the base of what we do. Marco Bizzarri new innovation creativity way Technology is now available that means you don't need to use fur. The alternatives are luxurious. There is just no need. Marco Bizzarri need just you technology Being socially responsible is one of Gucci's core values, and we will continue to strive to do better for the environment and animals. Marco Bizzarri will better values environment Has anyone actually asked the customer if they want to have something available directly after the show? You hear that three bags are going to be released tomorrow in five shops, so you produce 15 bags. How many customers are you going to satisfy with that? Fifteen! Marco Bizzarri customer you tomorrow want From a branding standpoint, the show represents only a fraction of our business, and the impact you actually have on the consumer is super, super tiny. I mean, what about the pre-collection? That is just as important as the show. Marco Bizzarri you impact important business Sometimes emotions are more important than rationality. Marco Bizzarri emotions more important sometimes I wanted to have a creative director crazy enough to say, 'Sure, I'll do a collection in five days.' Marco Bizzarri say crazy creative enough In fashion, the minute you say, 'I am successful,' is the minute you are going down. Marco Bizzarri i-am down you fashion If you have a culture of respect, creativity flows. You create this energy, and then people have more desire to take risks. Marco Bizzarri you respect culture people
