We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient. Jeff Bezos More Quotes by Jeff Bezos More Quotes From Jeff Bezos I knew that if I failed I wouldn't regret that, but I knew the one thing I might regret is not trying. Jeff Bezos regret motivation inspiring What's dangerous is not to evolve. Jeff Bezos dangerous evolve We are our choices. Build yourself a great story. Jeff Bezos our-choices choices stories Do something you're very passionate about, and don't try to chase what is kind of the "hot passion" of the day. Jeff Bezos passion hot trying I think frugality drives innovation, just like other constraints do. One of the only ways to get out of a tight box is to invent your way out. Jeff Bezos innovation way thinking Percentage margins don't matter. What matters always is dollar margins: the actual dollar amount. Companies are valued not on their percentage margins, but on how many dollars they actually make, and a multiple of that. Jeff Bezos percentages dollars what-matters It's not an experiment if you know it's going to work. Jeff Bezos experiments going-to-work inspirational The Net is pretty cool, but the physical world is the best medium ever. Jeff Bezos mediums world We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better. Jeff Bezos business success jobs Go to bed early and wake up early. The morning hours are good. Jeff Bezos up-early bed morning If you're not doing something that people will remark on, then it's going to be hard to generate word of mouth. Jeff Bezos word-of-mouth mouths people If you're not stubborn, you'll give up on experiments too soon. And if you're not flexible, you'll pound your head against the wall and you won't see a different solution to a problem you're trying to solve. Jeff Bezos wisdom inspiring inspirational My view is there's no bad time to innovate. Jeff Bezos bad-times views If you build a great product or service, people will talk about it. But it starts with having something that's worth talking about. Jeff Bezos products talking people Cleverness is a gift, kindness is a choice. Jeff Bezos cleverness choices kindness Word of mouth is very powerful. Jeff Bezos word-of-mouth powerful mouths What we need to do is always lean into the future; when the world changes around you and when it changes against you - what used to be a tail wind is now a head wind - you have to lean into that and figure out what to do because complaining isn't a strategy. Jeff Bezos complaining wind world If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends. Jeff Bezos media business inspirational Though we are optimistic, we must remain vigilant and maintain a sense of urgency. Jeff Bezos vigilant sense-of-urgency optimistic A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. Jeff Bezos business success inspirational
