We want to go further with our platform, the only case where we would be interested in selling the company is if someone would offer the possibility of a larger platform. Daniel Ek More Quotes by Daniel Ek More Quotes From Daniel Ek Music isn't like news, where it's what happened five minutes ago or even 10 seconds ago that matters. With music, a song from the 1960s could be as relevant to someone today as the latest Ke$ha song. Daniel Ek news matter song In general, people are comfortable sharing their music. There are two exceptions, though - Lady Gaga and Britney Spears. Daniel Ek gaga two people In order for a service to be social, you've really got to start from the ground up. The fact that almost a third of the U.S. population have even heard of Spotify is really because they've seen it on Facebook and friends have been sharing. Daniel Ek population order facts With Spotify, people don't get it until they try it. Then they tell their friends. Daniel Ek spotify trying people I was born in Sweden, and in Sweden we are known for the piracy services. Daniel Ek piracy sweden born For the first time now there's an ecosystem around it with capital and experience that can actually help guide entrepreneurs, the number one advice I tell everyone is 'don't sell', because that's the biggest problem we have. All these things could grow gigantic if you just kept the course and kept doing what you're doing. Daniel Ek business To me it is enough to be among the top three, but right now we have an advantage of being the number one in music. Daniel Ek business I really don't know anymore how many shares I own, but it's still a lot, so I'm looking at how to further develop the company. Daniel Ek technology I'm not saying you can't be successful in the music industry without Spotify. But when I look at the future of music, I don't think scarcity is the model anymore. We have to embrace ubiquity - that music is everywhere. Daniel Ek look you future music We really do believe that we can improve the world, one song at a time. Daniel Ek time song believe world A playlist can be very versatile, almost like a programming language. Daniel Ek almost like programming language Piracy was kind of hard: It took a few minutes to download a song. It was kind of cumbersome. You had to worry about viruses. It's not like people want to be pirates. They just want a great experience. Daniel Ek you experience song people Spotify wants to make consuming music simpler and at the same time pay the rights owners. Daniel Ek make music rights time For me, as someone growing up in a working-class suburb in Stockholm, I couldn't afford all the music. So back in '98, '99, I was really thinking about how I could get all the music and do it in a legal way while at the same time compensating the artist. Daniel Ek me music time thinking I had always wanted to belong, and I had been thinking that this was going to get solved when I had money, and instead, I had no idea how I wanted to live my life. And no one teaches you what to do after you achieve financial independence. So I had to confront that. Daniel Ek my-life you money life