Well, the whole story is in the book, but the short answer is that I was the first information architect in an organization that was traditionally design-oriented, and I felt I needed a tool to help me gain the trust and support of my colleagues. Jesse James Garrett More Quotes by Jesse James Garrett More Quotes From Jesse James Garrett There are some aspects of the diagram that I wish I had expressed a little more clearly. Jesse James Garrett i-wish more some wish The main benefit of the book for the more experienced practitioners is as an evangelical tool. The book will give you some ways of expressing the value and importance of your work that you may not have had before. Jesse James Garrett value you work book Besides, Weebles are too hard to draw - they just end up looking like eggs, not people. Jesse James Garrett looking end hard people