What I've looked to do is try and become a change agent for good, to create the behavioral changes, the cultural changes to really embrace urgency, adopt a higher tolerance to risk, and just encourage people to make decisions. Steve Easterbrook More Quotes by Steve Easterbrook More Quotes From Steve Easterbrook Whenever you want a radical shift, it rarely happens. Steve Easterbrook youradicalwanthappens The parents that we speak to, and the parents that are our customers, are very comfortable with the way that McDonald's fits into their lives. Steve Easterbrook mcdonaldparentsspeakway China and Hong Kong represent an enormous growth opportunity for McDonald's. Steve Easterbrook mcdonaldchinagrowthopportunity We are putting the customer at the center of everything we do and are directing our resources towards those innovations and investments that will strengthen our ability to deliver a better McDonald's experience over time. Steve Easterbrook customerbetterexperiencetime Our customers, system, and shareholders are best served when we direct our focus and energy towards executing against these critical customer expectations. Steve Easterbrook customerbestfocusenergy Moving our headquarters to Chicago is another significant step in our journey to build a better McDonald's. This world-class environment will continue to drive business momentum by getting us even closer to customers, encouraging innovation and ensuring great talent is excited about where they work. Steve Easterbrook innovationbusinessjourneywork The progress we have made in a short amount of time gives me confidence we're making the right moves to turn around our business and reposition McDonald's as a modern, progressive burger company. Steve Easterbrook meconfidencebusinesstime
