What worries me is that now, communication is virtual. Franca Sozzani More Quotes by Franca Sozzani More Quotes From Franca Sozzani I think I just do what I feel is good to do. Everybody can give me their suggestions, but at the end, the final risk is mine because it's my name on the magazine. So I only do what I really feel. Everybody tries to influence you, of course: "Oh, this is the right moment to do this" and "This is the right photographer to choose," and "This is the right model to have . . ." I listen, but I must go my own way. When you take risks, it means that you know every month people are there to judge you. Franca Sozzani mean people thinking I don't think when you work you have to please everybody - you make a choice. It's not like everybody who is in front of you has to become your best friend. Franca Sozzani your-best-friend choices thinking I was living in the moment that feminism came out of, and I think it's only through the work that women are doing today that they are making out better than men. So it's important that you are a feminist in your mind but that you have an attitude sometimes like men. Franca Sozzani attitude men thinking I say let Matteo Renzi work. He took over a country that was in disarray, not florid. And not the other way around. Franca Sozzani disarray country way You just click and you get 18,000 screen shots on how to apply lipstick, for example, but there will be the same selection that has taken place in paper in digital, too. Franca Sozzani digital taken example This is a choice I made 26 years ago when I joined the magazine. Vogue was in Italian but I wanted to speak to everyone so I thought of creating images that were made to talk. Franca Sozzani creating italian years I don't understand "The Little World of the Past" [a reference to the title of the book by Antonio Fogazzaro] that is destined to die. Franca Sozzani littles book past I don't have time, I watch movies, or shows people are talking about. Television is the medium I use the least; I'd rather use my computer, iPhone or iPad. Franca Sozzani ipads iphone talking Instagram has been around for what, maybe a couple of years? Already it has shut down some small blogs - it's a collector of others and those most followed. It's already a selection. I imagine this further selection will take place in the next two years. It's going to be very fast. Franca Sozzani couple two years In New York there are between four and six big designers, and the shows last one week. There is something wrong here. It's our fault. We can't stand up for it. They take our ads, don't they? Why don't they want to stay longer in Milan? Why do we have to comply? We have the most beautiful brands, they are Italians. Franca Sozzani four new-york beautiful What is Milan's character? Let's not be closed in by our provincialism. Franca Sozzani provincialism milan character When we launched our [ Vogue] site around five years ago, I had already started this process on paper. We are now building an enormous portfolio of photos, we've uploaded two million photos and we have three people that review them. Franca Sozzani two people years We've created a community and these images [from Vogue] will live on with exhibitions, postcards, projections. We help them gain more exposure. Instagram already works as a selection. It's my curiosity into the world of youth, what they do, what they buy. Franca Sozzani gains community curiosity Do you know when you go to a very boring dinner and you sit down and you have the chance to talk with somebody and it's so interesting that you learn so much that night that you go back and say, "Oh, finally, I met someone who inspired me"? I love that. Franca Sozzani chance night interesting I didn't need to get married again. It's great to be in a situation in which you're happy. But, you know, I'm not tortured by love. I'm not tortured by chagrin d'amour. I'm old now. Franca Sozzani married situation You know, I can be very tough in my answers, and that was good for the magazine because it didn't mix focus points - it was to be extravagant, experimental, innovative. But the web site has made it more human. So the Web site is good for the magazine. Franca Sozzani innovative tough focus I thought Italian Vogue had always been considered the most experimental, avant-garde magazine. If I was going to use the same kind of language and the same kind of photos or images on the web site, it would be a disaster because Vogue has its own world, and it could be a little bit cold, you know? We don't give what you call a service. Franca Sozzani italian giving world For me, money is to use - it's only to use. So I never have money because I always spend. That's why in a way I protect myself in having houses. But if I had just cash or kept it in the bank, I'd spend it immediately. But not for stupid things. So I don't like to have money. I never have money in my pocket. Franca Sozzani protect stupid house I think that I'm still very enthusiastic about every single thing that I do. I'm still very passionate. I never feel tired because I feel so involved and so com- mitted, so I enjoy it. And you know what? I have a lot of irony. I love the humor, and when I really, really want to just say, "You know what? I can't stand all this," I find an ironical way. I say, "You know, maybe you presume to be more intelligent than you are." So I respond in a more humoristic way. Franca Sozzani tired intelligent thinking I need to protect myself from everybody. I see so many people all day, all demanding their own jobs, their own opportunities, so in a way, I make a distinction. I'm very difficult about opening myself up with people at first . . . It just takes time. Franca Sozzani difficult opportunity people
